Guides & TutorialsLearn How to Succeed on Etsy
Comprehensive guides, video tutorials, and resources to help you master Insight Agent tools and grow your Etsy shop.
Get Started FreeGetting Started with Insight Agent
Welcome to Insight Agent, your complete Etsy research and optimization platform. Whether you're just starting your first Etsy shop or managing multiple successful stores, our tools help you find trending products, optimize listings, and increase sales.
Step 1: Explore Trends
Start by browsing the Trends Explorer to discover what's selling on Etsy right now.
Step 2: Research Keywords
Use Keyword Research to generate optimized tags and titles for your listings.
Video Masterclass & Tutorials
Watch our step-by-step video guides to master every feature
Understanding Etsy Trends
Not all trends are created equal. Learn about the four types of trends and how to leverage each one for maximum profit. Understanding trend types is crucial for timing your product launches and managing inventory effectively.
Understanding Different Trend Types
Different trends require different strategic approaches. Here are the four main types:
- Seasonal Trends: Products that peak during specific times of the year (e.g., Christmas ornaments, Halloween decorations). Plan ahead and create listings 2-3 months before the peak season.
- Evergreen Trends: Products with consistent demand year-round (e.g., wedding invitations, business planners). These provide stable, long-term sales opportunities.
- Emerging Trends: New trends gaining momentum. These offer the best opportunity for early movers to capture market share before competition increases.
- Fading Trends: Trends that are declining in popularity. Avoid investing time in these unless you have existing inventory to clear.
How to Identify Each Type
Insight Agent's trends tool shows you sales signals and competition levels. Emerging trends typically show increasing sales with low-to-moderate competition. Seasonal trends show clear spikes at certain times. Use the historical data to identify patterns.
Trending + Easy + Crunchy = Success
The TEC Framework is a simple method for selecting profitable products to create:
- Trending: The product is currently in demand with good sales signals (use Insight Agent's trends tool to verify real sales data)
- Easy: The product is relatively simple for you to create given your skills and tools (don't spend weeks on a single design when you're starting out)
- Crunchy: Low competition - fewer than 2,500 competing listings (use the Beginner-Friendly filter to find these quickly)
How to Apply the TEC Framework
1. Start by searching your niche in the Trends Explorer
2. Filter for Beginner-Friendly trends (competition < 2,500)
3. Look at the sales signal - choose keywords with 10+ recent sales
4. Ask yourself: Can I create this in under 4 hours?
5. If yes to all three factors, you have a TEC-approved product idea!
Pro tip: Create 3-5 variations of TEC-approved products to test which resonates most with your audience.
Insight Agent updates trends data twice daily to ensure you have the most current information.
We monitor Etsy continuously and detect trends based on real-time sales data, not delayed Google search volume data like other tools. This means you can discover emerging trends 2-3 months earlier than competitors using traditional research tools.
When to Check for New Trends
If you have the Essential or Empire plan with "Recommended for Me" feature, check daily for personalized recommendations based on your shop's niche. New opportunities appear constantly, especially in digital products and print-on-demand categories.
Quick Insights Feature
Get instant market analysis with one click. Quick Insights shows you trending styles, colors, pricing data, top sellers, and seasonality patterns for any keyword.
One-Click Market Analysis
Quick Insights provides instant analysis of any keyword or trend, showing you everything you need to know about market demand, competition, and opportunity in a single view.
What You Get:
- Trending Styles: Popular design aesthetics in this niche (e.g., minimalist, rustic, modern)
- Color Trends: Most commonly used color palettes in top-selling products
- Top Sellers: Best-performing listings with sales data
- Price Analysis: Average pricing, price ranges, and optimal price points
- Sales Breakdown: How many listings sold in the past 7 days vs. total listings
- Seasonality Data: When this product type peaks in demand
- Market Trends: Is demand increasing, stable, or declining?
How to Access:
Click the "Quick Insights" button next to any trend in the Trends Explorer. Analysis appears in seconds.
Recommended for Me
Connect your Etsy shop and get personalized trend recommendations based on your existing products. Our AI identifies market gaps and opportunities specifically tailored to your shop's niche.
AI-Powered Personalized Recommendations
Recommended for Me analyzes your shop's current listings and identifies market gaps where you could potentially expand your product line based on real data and AI recommendations.
The Process:
- Shop Analysis: AI reviews your existing listings, categories, and style
- Market Scanning: Identifies related trending products in your niche
- Gap Detection: Finds profitable products you're not currently offering
- Daily Updates: Recommendations refresh daily with new trending opportunities
Why It's Powerful:
Instead of generic trend lists, you get recommendations specifically tailored to YOUR shop's style and customer base. This means higher conversion rates because you're creating products aligned with your existing brand while expanding into proven trending niches.
How to Enable: Connect your Etsy shop in Settings. Available with Essential and Empire plans.
Magic SEO Tool
Automate your listing optimization with AI. Magic SEO analyzes your existing listings, suggests trending keywords, identifies pricing opportunities, checks for infringements, and more.
Automated Listing Analysis & Optimization
Magic SEO Tool analyzes your existing Etsy listings and suggests trending keywords that could improve your visibility and sales. It's like having an SEO expert review every listing.
What It Analyzes:
- Current SEO Performance: Evaluates how well your titles and tags are optimized
- Trending Keywords: Identifies trending search terms related to your product
- Competition Analysis: Shows you how to position against competitors
- Missing Opportunities: Highlights valuable keywords you're not using
- Pricing Insights: Compares your pricing to similar successful listings
- Thumbnail Quality: Assesses your main image's click-through potential
- Infringement Risks: Flags potential trademark or copyright issues
Available with Essential and Empire plans. Learn more on the Magic Listing page.
5-Step Optimization Process:
- Connect Your Shop: Use secure OAuth to link your Etsy shop (we never see your password)
- Select Listings: Choose which listings to optimize - you can filter by status, sales, or views
- Choose Optimization Type:
- Full Optimization (recommended for best results)
- Title Only
- Tags Only
- Overview Analysis
- Price Check
- Thumbnail Review
- Infringement Scan
- Review AI Suggestions: See before/after comparisons with SEO scores. Use the chat interface to refine suggestions
- Apply Changes: One-click publishing to your Etsy shop, with rollback option available for 30 days
Credits Usage:
Each optimization uses 1 credit regardless of type. Essential plan includes 50 credits/month, Empire plan includes 200 credits/month.
7 Optimization Types Available
Full Optimization
Complete listing analysis & optimization
Title Only
SEO-optimized title generation
Tags Only
Research-backed tag recommendations
Overview Analysis
Comprehensive listing health check
Price Check
Competitive pricing recommendations
Thumbnail Review
Image quality & conversion analysis
Infringement Scan
Trademark & copyright violation detection
Keyword Research Tools
Generate optimized tags, titles, and descriptions based on real data from top-selling Etsy listings. Available for US, UK, Canada, Australia, and Germany marketplaces.
One-Click Tag Research
The Tag Generator analyzes the first page of Etsy search results for your keyword and generates 13 optimized tags based on what top-sellers are using.
How to Use:
- Navigate to Keyword Research
- Enter your main keyword (e.g., "wedding invitation template")
- Select your target region (US 🇺🇸, UK 🇬🇧, CA 🇨🇦, AU 🇦🇺, DE 🇩🇪)
- Click "Copy Best-Selling Tags" button
- Paste directly into your Etsy listing's tag section
Pro Tips:
- Use all 13 tags - don't leave any empty
- Put your main keyword tag first
- Focus on tags with competition under 20,000 for better ranking chances
- You can also copy individual listing tags by clicking on any listing result
AI-Powered Title Creation
Generate Etsy-optimized titles that use all 140 characters effectively and front-load important keywords.
Best Practices:
- Front-load keywords: Put your most important keywords at the beginning (Etsy gives more weight to the first words)
- Use all 140 characters: More relevant keywords = more ways customers can find you
- Separate with pipes (|) or commas: Makes titles easier to read
- Include long-tail keywords: 3-4 word phrases convert better than single words
- Customize the suggestions: The AI generates titles based on top sellers, but personalize them to match your product
Example: "Wedding Invitation Template | Editable Greenery Invite | Printable Floral Wedding Invitation | Rustic Boho Digital Download | Instant Access"
Why Descriptions Matter for SEO
Since 2022, Etsy uses the first paragraph of your description as an SEO ranking factor. The Description Generator creates persuasive, keyword-rich descriptions that help you rank better.
How It Works:
- The AI analyzes your selected title and tags
- It creates a natural-sounding description incorporating those keywords
- You get a persuasive first paragraph that satisfies both Etsy SEO and human readers
- You can regenerate or edit the description to match your brand voice
Description Structure Best Practices:
- First paragraph: Include main keywords naturally, describe what the product is
- Second section: List features and what's included
- Third section: Explain how to use/customize the product
- Final section: Add any policies, file details, or support information
Etsy SEO Checklist
- Select long-tail keywords (3-4 word phrases) as your main keyword
- Repeat main keywords in title, description, and tags
- Focus on low competition tags (less than 20,000 results)
- Use all 140 characters in title and all 13 tags
- Put main keyword tags at the beginning of your title
- Avoid general tags like "Gift for her" (3M+ results won't help new shops)
- Respect trademarks and copyrights to protect your shop
- Be patient - don't change tags repeatedly, give Etsy time to index your listing
Digital Products Guides
Niche-specific strategies and frameworks for creating profitable digital products
Clipart Niche Trends
Learn how to find trending clipart styles and create products that sell
Printables Strategy
Master trend stacking for printable products and templates
Wedding Niche Research
Discover profitable wedding-related digital products and trends
Party Niche Products
Create trending party decorations and printables that customers love
Business Niche Narrowing
Find your profitable sub-niche in the business products category
3-Step Framework for Creating Digital Products
Find Trend
Use Trends Explorer with Beginner-Friendly filter to find low-competition opportunities
Create Product
Design based on trending styles, colors, and themes identified in Quick Insights
Optimize & List
Use Keyword Research to generate tags/titles, then list with optimized SEO
Trademark & Copyright Management
Protect your shop from legal issues. Learn how to identify and exclude trademarked terms from your research, and use our infringement scanning to stay compliant.
Protecting Your Shop from Infringement
Etsy takes trademark and copyright violations seriously. Violations can lead to listing takedowns or shop suspensions.
Using Advanced Search to Exclude Terms:
Insight Agent provides an advanced search feature where you can exclude specific trademarked terms from your results:
- Navigate to Trends Explorer or Keyword Research
- Click "Advanced Filters"
- In the "Exclude Keywords" field, enter trademarked terms separated by commas
- Your results will automatically filter out any trends containing those terms
Important Notes:
- We don't automatically remove trademarked terms because some users hold licenses or permissions to use certain brands
- Trademark status can vary by category and context (e.g., "apple" for fruit vs. technology)
- You're responsible for verifying whether you can legally use any keyword in your niche
- Magic SEO Tool includes infringement scanning to flag potential issues before you publish
Common Trademarked Terms to Avoid:
Unless you have permission: Disney, Marvel, Star Wars, Harry Potter, NFL/NBA/MLB teams, luxury brand names (Gucci, Louis Vuitton, etc.), popular character names.
Release Date Feature
The Release Date feature shows you when listings were first published on Etsy. This is invaluable for understanding trend timelines and identifying emerging opportunities.
Why Release Date Matters:
- Identify Emerging Trends: If you see many recent listings (30-60 days old) ranking well, it signals a growing trend
- Evaluate Competition: If top-ranking listings are old (2+ years), the niche might be saturated with established sellers
- Find Beginner Opportunities: Mix of new and old listings ranking together = good opportunity for new shops
- Time Your Launches: For seasonal products, see when successful sellers published to plan your timeline
Access Release Date information in Keyword Research results, Shop Analyzer, and the Fast Growing Shops database.
Success Stories & Case Studies
Real results from Etsy sellers using Insight Agent
Jessa Bellman
1,300+ Sales in 2 Months
Jessa started a brand new Etsy shop and only created products based on Insight Agent trends. She documented her entire journey from 0 to 1,300+ sales.
Key Results:
Sandra
First 20 Sales with New Shop
Sandra shares how she got her first 20 sales as a complete Etsy beginner using the TEC Framework and Beginner-Friendly trends.
Key Results:
Loading case study...
How Insight Agent Compares to Other Tools
Not all Etsy research tools are created equal. Here's why Insight Agent provides more accurate, timely, and actionable data than alternatives.
What Makes Insight Agent Different?
| Feature | Insight Agent | Other Tools |
|---|---|---|
| Data Source | Real-time Etsy sales data collected directly | 3rd-party Google search data (1+ month delay) |
| Trend Detection | 2-3 months earlier than competitors | Delayed, often after saturation |
| Update Frequency | Twice daily | Weekly or monthly |
| Focus Metric | Recent sales (7-day data) | Views, search volume estimates |
| Personalization | AI-powered "Recommended for Me" | Generic trend lists |
| Listing Optimization | AI-powered Magic Listing with one-click publishing | Manual optimization required |
| Beginner Support | Beginner-Friendly filter (competition < 2,500) | Generic competition numbers |
Why Real Sales Data Matters More Than Search Volume:
Views and search volume can be misleading. Many sellers and potential sellers browse without buying intent. Recent sales prove actual customer demand and willingness to pay. That's why Insight Agent focuses on verified sales signals instead of estimated search volume.
Billing & Support
Everything you need to know about plans, billing, cancellations, and getting help.
No Credit Card Required
New users automatically receive 15 free credits to try keyword research and shop tracking features. No credit card needed to sign up.
Free Plan Limitations:
- 15 total credits (one-time, not monthly)
- Track up to 5 shops
- Single shop connection
- Limited Trends access (6 results, random sorting)
Paid Plan Benefits:
Upgrading unlocks Beginner-Friendly filter, full trends database, more credits, Magic Listing, and Recommended for Me feature. See pricing page for details.
Managing PayPal Subscriptions
If you subscribed via PayPal and want to cancel automatic renewal:
- Go to https://www.paypal.com/myaccount/autopay/
- Log into your PayPal account
- Find "Insight Agent" (or "InsightAgent") in your automatic payments list
- Click on the subscription
- Click "Cancel" and confirm
Note: You'll retain access until the end of your current billing period. Canceling only prevents future charges.
Refund Policy:
Monthly plans: 7-day money-back guarantee (first subscription only)
Long-term plans: Not refundable
Contact support within 7 days of first payment for refund requests.
Support Options:
- Live Chat: Available in-app for paid plan members (look for chat bubble in bottom-right corner)
- Email Support: Contact support@insightagent.app for account questions
- Help Center: Browse this guides page for tutorials and FAQs
- Video Tutorials: See Masterclass section above for step-by-step guides
- Community: Join our Facebook group for tips from other sellers
Typical response time: 24-48 hours for email, instant for live chat during business hours.
Ready to Start Your Etsy Success Journey?
Join 201,000+ sellers using Insight Agent to find trends, optimize listings, and grow their shops. Get 15 free credits - no credit card required.