How to Score AuditYour Etsy Shop
A shop score audit examines every factor that affects your Etsy visibility and sales. This includes your SEO score (how well your listings rank in search), listing quality score (photos, descriptions, tags), shop stats (conversion rate, review score), and customer satisfaction metrics.
📊Quick Answer: What is an Etsy Shop Score Audit?
A shop score audit systematically examines every factor affecting your Etsy visibility and sales:
Key Metrics to Audit:
- • Search ranking position for target keywords
- • Listing quality (titles, tags, photos, descriptions)
- • Star seller status requirements
- • Conversion rate vs. category average
- • Review score and response rate
What Audits Reveal:
- • 40% have listings with missing or weak tags
- • 65% have underperforming listings dragging down shop average
- • 30% are missing Star Seller requirements
- • Most have 2-3 "easy wins" that could boost sales
Key Insight: Regular audits (monthly or quarterly) keep your shop optimized as Etsy's algorithm changes.
The 5-Part Etsy Shop Audit Framework
Comprehensive system for evaluating your shop
Part 1: SEO Score Audit
Title optimization, tag usage, category accuracy, attributes, long-tail keywords
Part 2: Listing Quality Audit
Photos, descriptions, pricing — the factors that influence buyer decisions
Part 3: Shop Stats Audit
Conversion rate, favorite rate, add-to-cart rate, response time, review score
Part 4: Star Seller Audit
95%+ metrics for reviews, on-time shipping, and message response
Part 5: Customer Satisfaction
Review sentiment, return rate, repeat customers, inquiry patterns
SEO Score Breakdown
How to evaluate your search optimization
What to Check:
- 1. Title optimization — First 40 characters should include primary keyword
- 2. Tag usage — All 13 tags filled, no duplicates with title
- 3. Category accuracy — Correct primary and secondary categories
- 4. Attributes filled — All relevant attributes completed
- 5. Long-tail keywords — Targeting specific buyer searches
| Score Range | Status | What It Means |
|---|---|---|
| 90-100% | Excellent | All listings optimized, ranking on page 1 for target keywords |
| 70-89% | Good | Most listings optimized, some gaps in tag usage |
| 50-69% | Fair | Basic SEO in place, missing long-tail opportunities |
| Below 50% | Poor | Major SEO issues limiting visibility |
SEO Red Flags:
- • Listings not appearing for obvious keywords
- • Tags that repeat title words exactly
- • Generic tags (like "gift" alone) instead of specific ones
- • Empty attribute fields
Shop Stats Benchmarks
Know where you stand compared to top performers
| Metric | Good | Needs Work | Critical |
|---|---|---|---|
| Conversion Rate | 3%+ | 1-3% | Below 1% |
| Favorite Rate | 5%+ | 2-5% | Below 2% |
| Add-to-Cart Rate | 8%+ | 4-8% | Below 4% |
| Message Response Time | Under 24hr | 24-48hr | Over 48hr |
| Review Score | 4.8+ | 4.5-4.8 | Below 4.5 |
Find these metrics: Shop Manager → Stats → Detailed breakdown by listing and shop-wide
Star Seller Requirements (2026)
Badge requirements for search boost
Current Requirements:
- • 95%+ 5-star reviews (rolling 3 months)
- • 95%+ shipped on time (rolling 3 months)
- • 95%+ message response within 24 hours
- • Minimum 10 orders in evaluation period
- • Minimum $300 in sales in evaluation period
Common Issues:
- • One late shipment tanks on-time percentage
- • Missing messages in spam/other folders
- • Customers leaving 4-star "good" reviews thinking it's positive
Check your status: Shop Manager → Star Seller
6-Step Audit Process
Your systematic approach to shop optimization
Export Your Data
Download your shop stats from Etsy (Shop Manager → Stats → Export). This gives you a spreadsheet to work with.
- • Navigate to Shop Manager
- • Go to Stats section
- • Click Export to download your data
- • Open in spreadsheet software
Prioritize by Revenue
Sort listings by revenue. Focus audit effort on your top 20% - they generate most of your income.
- • Sort listings by total revenue
- • Identify your top 20% performers
- • Mark these for priority optimization
- • Calculate revenue contribution per listing
Score Each Listing
Create a simple scorecard to evaluate each listing systematically.
- • SEO: /25 points (titles, tags, categories)
- • Photos: /25 points (quality, quantity, variety)
- • Description: /25 points (completeness, benefits-focused)
- • Pricing: /25 points (competitive, profitable)
Identify Quick Wins
Look for listings with high traffic but low conversion (pricing/photos issue) or low traffic but high conversion (SEO issue).
- • High traffic + low conversion = Fix immediately
- • Low traffic + high conversion = SEO boost will scale sales
- • Low traffic + low conversion = Major overhaul or deactivate
- • Prioritize by potential impact
Create Action Plan
Prioritize fixes by impact and create a timeline for implementation.
- • List all issues found
- • Rank by revenue impact
- • Set deadlines for each fix
- • Track progress systematically
Track Improvements
After making changes, wait 2-4 weeks, then re-audit affected listings.
- • Document baseline metrics
- • Wait 2-4 weeks after changes
- • Compare new metrics to baseline
- • Iterate and improve further
What Audits Reveal About Etsy Shops
Etsy Audit Best Practices
Common Mistakes to Avoid
❌Don't Do This
- •Panic over daily fluctuations — Look at weekly/monthly trends
- •Change everything at once — You won't know what worked
- •Ignore negative patterns — Small issues become big problems
- •Audit only when sales drop — Proactive beats reactive
- •Copy competitors blindly — Understand why something works
- •Neglect older listings — Refresh content periodically
- •Forget mobile view — 60%+ of Etsy traffic is mobile
✅Do This Instead
- •Audit regularly — Monthly minimum, weekly for high-volume shops
- •Focus on top performers — Your best listings deserve the most attention
- •Track changes over time — Keep a log of what you changed and when
- •Test one variable at a time — So you know what worked
- •Use data, not hunches — Let stats guide your decisions
- •Benchmark against competitors — What are top sellers doing?
- •Act on findings — An audit without action is pointless
Free Etsy Shop Audit Checklist
Use this for your monthly audit
SEO (Weekly Check)
- ☐ Top 10 listings have optimized titles
- ☐ All listings use 13 tags
- ☐ No duplicate tags across listings targeting same keyword
- ☐ Attributes filled for all listings
Photos (Monthly Check)
- ☐ All listings have 5+ photos
- ☐ First photos are scroll-stopping
- ☐ No blurry or dark images
Shop Stats (Monthly Check)
- ☐ Conversion rate stable or improving
- ☐ No sudden drops in traffic
- ☐ Message response time under 24 hours
- ☐ On-time shipping above 95%
Reviews (Weekly Check)
- ☐ Respond to all reviews (positive and negative)
- ☐ Address negative feedback promptly
- ☐ Look for patterns in complaints
Tools for Etsy Shop Audits
Resources to help you analyze your shop
Etsy's Built-in Tools
- • Shop Manager Stats
- • Star Seller Dashboard
- • Search Analytics (with Ads)
Third-Party Tools
- • InsightAgent — AI competitor analysis
- • Spreadsheet exports
- • Google Search for brand visibility
DIY Methods
- • Incognito search testing
- • Friend navigation tests
- • Multi-device mobile checks
Frequently Asked Questions
Everything you need to know about auditing your Etsy shop scores.
Related Guides
Etsy's algorithms and requirements may change. Always refer to Etsy's official Seller Handbook for the most current information. Metrics and benchmarks provided are industry estimates and may vary by category.
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