How to Sell Lightroom Presetson Etsy
Turn your photo editing skills into passive income. Lightroom presets are one of the most profitable digital products on Etsy, with over 4 million search views and high profit margins. Learn how to create, package, and sell presets that customers love.
📸Quick Answer: Can You Sell Lightroom Presets on Etsy?
Yes, Lightroom presets are one of the most profitable digital products on Etsy.
Why Presets Sell Well:
- - 4M+ monthly preset searches
- - High profit margins (90%+)
- - Instant digital delivery
- - No inventory or shipping
- - Create once, sell forever
Typical Pricing:
- - Budget packs: $5-15
- - Standard packs: $15-30
- - Premium collections: $30-50
- - Bundle deals: $40-100
- - Mega collections: $50+
Key to Success: Niche down with a specific style, create stunning before/after previews, and include both desktop and mobile versions.
Why Sell Lightroom Presets on Etsy?
The opportunity for photographers and digital creators
Passive Income
Create presets once and sell unlimited copies without additional work
High Margins
Digital products have near 100% profit margins after initial creation
Growing Demand
Photo editing popularity continues to rise with social media growth
Low Barrier
Start selling with just Lightroom and your editing skills
6 Steps to Sell Lightroom Presets on Etsy
Your complete roadmap from creation to sales
Create Your Signature Presets
Develop a cohesive preset collection with a distinct style.
- • Choose a niche (moody, bright, vintage, wedding, travel, etc.)
- • Edit 10-40 sample images to develop your signature look
- • Focus on consistency across different lighting conditions
- • Test presets on various photo types to ensure versatility
Export and Package Professionally
Prepare your presets for seamless customer delivery.
- • Export as .XMP (desktop) and .DNG (mobile) formats
- • Create organized ZIP files with clear folder structure
- • Group 10-15 presets per pack around a cohesive theme
- • Include both desktop and mobile versions when possible
Set Up Your Etsy Shop
Create a professional storefront that builds trust.
- • Choose a memorable shop name reflecting your brand
- • Design cohesive branding (logo, banner, colors)
- • Write an engaging "About" section with your photography background
- • Set clear policies for digital product sales
Create Eye-Catching Listings
Optimize your listings for maximum visibility and conversions.
- • Create stunning before/after comparison images
- • Write keyword-rich titles (e.g., "Moody Portrait Lightroom Presets")
- • Use all 13 tags with relevant search terms
- • Include detailed descriptions with compatibility info
Price for Profit
Set competitive prices that reflect your value.
- • Research competitor pricing in your niche
- • Factor in Etsy fees (6.5% + $0.20 + payment processing)
- • Offer bundle deals for multiple preset packs
- • Consider introductory pricing to build reviews
Provide Outstanding Support
Build reputation through excellent customer service.
- • Include clear PDF installation guides (desktop + mobile)
- • Respond to customer questions within 24 hours
- • Follow up to ensure successful installation
- • Update presets for new Lightroom versions
Lightroom Presets on Etsy: The Numbers
Preset Pricing Strategy
How to price your Lightroom presets for profit
Budget Tier
$5-15
5-10 presets per pack
- - Entry-level collections
- - Single style focus
- - Good for building reviews
Standard Tier
$15-30
10-15 presets per pack
- - Most popular price point
- - Desktop + mobile versions
- - Cohesive themed collections
Premium Tier
$30-50+
20+ presets per pack
- - Comprehensive collections
- - Multiple variations
- - Professional quality
Remember to factor in Etsy fees: 6.5% transaction fee + $0.20 listing fee + payment processing
Preset Selling Best Practices
Common Mistakes to Avoid
❌Don't Do This
- •Create generic, unfocused collections — specificity sells better than variety
- •Skip quality testing — poor results lead to refund requests and bad reviews
- •Ignore customer questions — fast support builds reputation and repeat buyers
- •Underprice your work — race-to-bottom pricing attracts difficult customers
- •Copy competitor styles exactly — develop your unique editing signature
- •Forget mobile users — many buyers edit exclusively on smartphones
- •Neglect listing optimization — keywords and tags drive organic traffic
✅Do This Instead
- •Niche down your preset style — stand out with a focused aesthetic rather than generic collections
- •Create stunning before/after images — visual proof is essential for preset sales
- •Include multiple file formats — support both desktop (.XMP) and mobile (.DNG) users
- •Write detailed installation guides — reduce support requests and improve reviews
- •Use seasonal marketing — promote fall presets in autumn, wedding presets in spring
- •Build your brand on social media — share transformations on Instagram and TikTok
- •Test on various image types — ensure presets work across different lighting and subjects
Frequently Asked Questions
Everything you need to know about selling Lightroom presets on Etsy.
Related Guides
Sell Digital Downloads on Etsy
Complete guide to digital product success.
Etsy Digital Products Guide
Best practices for digital sellers.
Etsy Keyword Research
Optimize your listings for search.
What Percentage Does Etsy Take
Understand all seller fees.
How to Start an Etsy Shop
Beginner guide to Etsy selling.
Etsy's policies and fees may change. Digital product delivery is handled automatically through Etsy's platform. This guide is for informational purposes only. Results vary based on product quality, marketing efforts, and market conditions.
Ready to Sell Lightroom Presets?
InsightAgent helps you find profitable preset keywords, analyze competitor pricing, and optimize your listings for maximum visibility on Etsy.