How Much Is Etsy Worth?Complete Market Valuation Guide
Whether you're an investor evaluating ETSY stock or a seller understanding the platform's financial health, knowing Etsy's true worth matters. Here's the complete breakdown of Etsy's market cap, stock performance, and company valuation.
💰Quick Answer: How Much Is Etsy Worth?
Etsy's current valuation (January 2026):
- Market Cap: $6.13 billion USD
- Stock Price: ~$61.58 per share
- Annual Revenue: $2.85 billion (TTM)
- Gross Merchandise Sales: $12.5 billion (2024)
- All-Time High: $296.91 (November 2021)
- Active Buyers: 86.6 million
Etsy is classified as a mid-cap company, ranking as the 2785th most valuable company globally. The stock has declined approximately 60% from its pandemic peak but remains profitable with $303 million in annual net income.
Current Market Capitalization
Understanding Etsy's valuation today
Etsy's Market Cap Today
As of January 2026, Etsy has a market capitalization of $6.13 billion USD. This places Etsy in the mid-cap category (companies valued between $2 billion and $10 billion).
Recent Market Cap Movement:
- • 30-day change: +4.51%
- • 12-month change: +11.62%
- • Since IPO (2015): +63.53% total growth
- • Compound annual growth rate: 4.72%
How Market Cap Is Calculated
Market cap = Stock price × Outstanding shares
For Etsy: $61.58 × 98.71 million shares = ~$6.08 billion
This represents the total value investors place on all outstanding Etsy shares. It fluctuates daily with the stock price.
Stock Price History
From IPO to present day
IPO Price (2015)
$16 per share on April 16, 2015
All-Time Low
$6.36 in February 2016 (-60% from IPO)
Pre-Pandemic
~$40 in March 2020
All-Time High
$296.91 in November 2021
The Pandemic Boom and Correction
2020-2021 Rally:
- • Stock at ~$40 before pandemic surge
- • Mask mandates drove massive seller/buyer growth
- • November 2021: Peak at $296.91 (7x increase)
52-Week Trading Range:
- • 52-week high: $76.52
- • 52-week low: $40.05
- • Current: $61.58
Revenue and Financial Metrics
Annual performance and key ratios
Annual Revenue Growth
| Year | Revenue | YoY Growth |
|---|---|---|
| 2019 | $818M | +36% |
| 2020 | $1.73B | +111% |
| 2021 | $2.33B | +35% |
| 2022 | $2.57B | +10% |
| 2023 | $2.75B | +7% |
| 2024 | $2.81B | +2.1% |
| 2025 (TTM) | $2.85B | +1.98% |
Key Financial Ratios
| Metric | Value |
|---|---|
| P/E Ratio (TTM) | 37.08 |
| Forward P/E | 22.16 |
| EPS (TTM) | $1.43 |
| Net Income (2024) | $303 million |
| Take Rate | 24.9% |
| Profit Margin | ~10.8% |
Note: Revenue growth has slowed significantly post-pandemic but remains positive, reaching new highs each year.
Gross Merchandise Sales (GMS)
Total dollar value of items sold on all Etsy marketplaces
| Year | GMS | Change |
|---|---|---|
| 2019 | $4.97B | +26% |
| 2020 | $10.28B | +107% |
| 2021 | $13.49B | +31% (Peak) |
| 2022 | $13.32B | -1.3% |
| 2023 | $13.16B | -1.2% |
| 2024 | $12.50B | -5.0% |
2024 GMS Breakdown:
- • Etsy.com: ~$10.8 billion
- • Reverb: $910 million
- • Depop: $788 million
Q3 2025: Consolidated GMS was $2.72 billion (-11% YoY)
How Etsy Compares to Competitors
E-commerce marketplace comparison
| Company | Market Cap | GMV/GMS |
|---|---|---|
| Amazon | $2.08T | $725B+ |
| eBay | $27.9B | $74.7B |
| Etsy | $6.13B | $12.5B |
| Poshmark | Acquired | $1.8B |
| Mercari | $1.5B | $10B+ |
Etsy's Strengths
- • Dominates handmade/craft niche
- • Strong brand recognition
- • High seller loyalty
- • Premium buyer demographics
Challenges
- • Amazon Handmade competition
- • Slower growth post-pandemic
- • GMS decline for 3 consecutive years
- • Rising fees impact seller margins
What Affects Etsy's Valuation
Factors driving stock price and market cap
Positive Factors
- 1. Profitable Operations: $303 million net income (2024)
- 2. Increasing Take Rate: 24.9% (up from 22.7% YoY)
- 3. Unique Market Position: Leader in handmade/vintage
- 4. Brand Acquisitions: Depop and Reverb diversification
- 5. Active Buyer Base: 86.6 million active buyers
Challenges Facing Etsy
- 1. Declining GMS: Third consecutive year of decrease
- 2. Buyer Count Decline: -5% active buyers YoY
- 3. Competition: Amazon Handmade, independent Shopify stores
- 4. Seller Saturation: More sellers competing for same buyers
- 5. Economic Sensitivity: Discretionary spending pullback
Leadership Transition: New CEO Patel Goyal replaces Josh Silverman in January 2026. Silverman shifts to Executive Chair through 2026. Leadership change adds uncertainty but also potential for new strategies.
Etsy By The Numbers
What Etsy's Worth Means for Sellers
Platform stability and implications
Platform Stability
A $6B+ market cap means a financially stable platform with continued investment in features — not going anywhere soon.
Fee Trajectory
Etsy's increasing take rate (24.9%) impacts sellers — platform seeking more revenue per transaction. Factor into pricing.
Buyer Access
86.6 million active buyers represents massive built-in audience worth paying platform fees for access.
Competition for Attention
7.5 million sellers competing — SEO and marketing matter more than ever. Quality and differentiation critical.
Understanding Etsy's Value: Best Practices
Common Mistakes to Avoid
❌Don't Do This
- •Confuse market cap with cash — it's perceived value, not bank balance
- •Assume past growth continues — pandemic boom was exceptional
- •Ignore fee increases when projecting seller earnings
- •Dismiss competition from Amazon Handmade and Shopify
- •Make investment decisions based solely on this guide
- •Panic over short-term stock movements
✅Do This Instead
- •Look at multiple metrics not just stock price (GMS, revenue, buyers)
- •Consider the take rate trend when evaluating seller profitability
- •Factor in acquisitions (Depop, Reverb) in total platform assessment
- •Monitor buyer trends as leading indicator of platform health
- •Review quarterly earnings for most current data
- •Compare to competitors for relative valuation context
Frequently Asked Questions
Everything you need to know about Etsy's valuation and financial health.
Financial data in this guide is sourced from public filings, Yahoo Finance, MarketWatch, and financial news outlets. Stock prices and market caps fluctuate continuously. This guide is for informational purposes only and does not constitute investment advice. Consult a qualified financial advisor before making investment decisions. Past performance does not guarantee future results.
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