How to Share Your Etsy Shop Link: Complete Promotion Guide 2026

Link Type	Format	Best Used For
Shop Home Link	`etsy.com/shop/YourShopName`	General promotion, social bios, business cards
Individual Listing Link	`etsy.com/listing/123456789/product-title`	Promoting specific products, social posts about items
Section Link	`etsy.com/shop/YourShop?section_id=XXX`	Showcasing product categories, collections
Search Link	`etsy.com/shop/YourShop?search_query=keyword`	Filtered view of specific products
Sale Link	`etsy.com/shop/YourShop?sort_order=price_asc`	Show items by price, on sale, etc.

Your Etsy shop link is: etsy.com/shop/YourShopName. To find it: (1) Go to your Shop Manager, (2) Click on your shop name at the top, (3) Copy the URL from your browser address bar. Alternatively, go to etsy.com, search for your shop name, and click on your shop to see the direct link. Your shop link format is always etsy.com/shop/ followed by your exact shop name (no spaces, case-insensitive). You can also share individual listing links (etsy.com/listing/NUMBERS/title) for specific products.

Your main shop link (etsy.com/shop/YourShopName) cannot be changed after you set your shop name. However, you have several options for custom links: (1) ETSY PATTERN - Get a custom domain (yourshop.com) that redirects to your Etsy shop for $15/month, (2) LINK SHORTENERS - Use Bitly, TinyURL, or Rebrandly to create short memorable links, (3) CUSTOM DOMAIN with redirect - Buy a domain and set up a redirect to your Etsy shop, (4) LINKTREE or similar - Create a landing page with multiple links including your Etsy shop. If you need to change your shop name/URL, you can rename your shop once in settings, but the old link won't redirect.

Best practices for sharing on each platform: INSTAGRAM - Put link in bio (Linktree or direct), share in Stories with link sticker, mention "link in bio" in posts. FACEBOOK - Share direct links in posts and Stories, create a shop tab on your business page, join and share in relevant groups (check rules first). PINTEREST - Pin product images with direct listing links, create shop boards, enable Rich Pins for Etsy. TIKTOK - Link in bio, mention shop name in videos, use relevant hashtags. TWITTER/X - Share direct links with product images, use relevant hashtags. Always include compelling visuals and calls-to-action with your links.

Etsy provides traffic analytics: (1) Go to Shop Manager > Stats > Traffic Sources to see where visits come from, (2) "Direct & other traffic" includes social media and shared links, (3) Etsy shows referrers like Pinterest, Google, and "Social media" as a category. For better tracking: Use UTM parameters (e.g., etsy.com/shop/YourShop?utm_source=instagram&utm_medium=bio) - Etsy may strip some parameters but you can track clicks on your end first. Use link shorteners like Bitly that show click counts. Use Google Analytics if you have Pattern (custom domain). Third-party tools like Marmalead show traffic source breakdowns.

It depends on your goal: SHARE SHOP LINK when: introducing your brand, promoting your overall business, adding to social bios, sharing in "about me" contexts, or when buyers might want to browse multiple items. SHARE LISTING LINKS when: promoting a specific product, running a sale on particular items, showing off a new product, responding to someone asking about a specific item, or creating targeted social posts. Best practice: Mix both! Use shop link in bios and general promotions, use listing links for specific product marketing. You can also share section links (etsy.com/shop/YourShop/edit?section_id=XXX) to showcase product categories.

QR codes are great for business cards, packaging, and in-person events. To create one: (1) FREE GENERATORS - Use qr-code-generator.com, QRCode Monkey, or Canva's QR generator, (2) Enter your shop URL (etsy.com/shop/YourShopName), (3) Customize colors and add your logo (optional), (4) Download in high resolution (PNG or SVG for printing). Tips: Test your QR code before printing in bulk, make sure it's at least 1x1 inch for easy scanning, include a small text label like "Scan to Shop" nearby, and consider using a shortened/tracked URL for analytics. Put QR codes on: business cards, product packaging, thank you cards, craft show displays, and flyers.

Email marketing tips for Etsy sellers: (1) EMAIL SIGNATURE - Add your shop link to every email signature, (2) NEWSLETTER - Use Mailchimp, ConvertKit, or similar to build a mailing list, (3) ORDER FOLLOW-UP - Etsy sends automatic emails, but you can add shop links in order notes, (4) THANK YOU EMAILS - Some sellers send manual thank you emails with shop links. For email content: Include a compelling subject line, add product images, use clear call-to-action buttons, and always include your shop link. Consider creating a "New Customer Welcome" email template with shop link, bestsellers, and a coupon code for next purchase.

Yes, and it's highly recommended! Ways to integrate: (1) LINK BUTTON - Add a "Shop on Etsy" button that links to your shop, (2) PRODUCT EMBEDS - Etsy doesn't offer official embeds, but you can use images with links, (3) SHOP WIDGET - Third-party widgets can display your Etsy listings, (4) BLOG POSTS - Feature products in blog content with direct listing links, (5) NAVIGATION MENU - Add "Shop" to your menu linking to Etsy. If you have Etsy Pattern: Your custom domain IS your Etsy shop, so this integration is automatic. Important: Use rel="noopener" on external links for security, and consider using tracking parameters to measure traffic from your website.

In-person promotion strategies: (1) BUSINESS CARDS - Include shop URL and QR code, hand out at craft fairs, markets, to friends/family, (2) PRODUCT PACKAGING - Add a card with shop link in every order, (3) CRAFT SHOWS - Display signage with shop URL and QR code, offer a "show special" discount, (4) WORD OF MOUTH - Simply tell people "You can find me on Etsy at [shop name]", (5) THANK YOU CARDS - Include in every package with shop link, (6) STICKERS - Create branded stickers with your shop URL. Pro tip: Make your shop name easy to remember and spell - complicated names are hard to share verbally. If your name is complex, consider a shortened URL or QR code.

Pinterest is excellent for Etsy traffic. How to optimize: (1) ENABLE RICH PINS - Verify your Etsy shop domain in Pinterest settings for automatic product info, (2) PIN PRODUCT IMAGES - Click through to your listing pages and pin, or upload and add listing URLs, (3) CREATE BOARDS - Organize products into themed boards (e.g., "Handmade Jewelry," "Gift Ideas"), (4) SHOP TAB - If you have a business account, enable the shop tab to display your Etsy products, (5) PIN DESCRIPTIONS - Include your shop name and relevant keywords. Best practices: Pin consistently (5-25 pins/day), use tall images (2:3 ratio), write keyword-rich descriptions, and join relevant group boards to expand reach.

Link-in-bio tools (Linktree, Beacons, Stan, etc.) are useful if you have multiple links to share. Pros: Single link for multiple destinations, professional appearance, some have analytics, can include email signup. Cons: Extra click between social and your shop, some look spammy, free versions have limitations. Recommendation: Use one if you have multiple platforms (Etsy + TikTok shop + website + email signup). If you only sell on Etsy, a direct link may be better for conversion. If using link-in-bio: Make your Etsy shop the first/featured link, use your brand colors, keep it simple (3-5 links max), and track which links get the most clicks.

Sharing frequency depends on the platform: INSTAGRAM - Daily Stories, 3-5 feed posts/week mentioning shop, PINTEREST - 5-25 pins daily, FACEBOOK - 1-2 posts/day, not all promotional, TIKTOK - Daily content, organic mentions of shop, TWITTER - Multiple times daily is okay, EMAIL - Weekly or bi-weekly newsletter. Key rules: (1) Follow the 80/20 rule - 80% valuable content, 20% promotional, (2) Never spam - quality over quantity, (3) Mix up content - behind-the-scenes, tips, products, (4) Be authentic - people follow you, not just your products. When sharing feels right: New product launches, sales/promotions, reaching milestones, restocks of popular items, holiday seasons.

How to Share YourEtsy Shop Link

🔗Quick Answer: Your Etsy Shop Link

Types of Etsy Links You Can Share

Instagram

Pinterest

Facebook

TikTok

Twitter/X

Email

How to Start Sharing Your Shop

Find Your Shop Link

Optimize Your Shop for Visitors

Add Link to Social Profiles

Create Shareable Materials

Start Sharing Regularly

Track and Optimize

Traffic Sources for Etsy Shops

Link Sharing Best Practices

✅Do This

❌Avoid This

Frequently Asked Questions

Related Guides

Shop Name Guide

Pinterest for Etsy

Getting Started

Ready to Get More Shop Traffic?