Etsy Logo Size:The Complete Guide
Your Etsy shop logo should be 500x500 pixels. But getting the dimensions right is just the start. This guide covers exact specifications for every Etsy image type, file requirements, and design tips to create a logo that builds trust and helps your shop stand out.
📐Quick Answer: Etsy Logo Dimensions
Etsy Shop Logo (Profile Picture):
- Size: 500 x 500 pixels
- Shape: Displays as a circle (corners cropped)
- Format: JPG, PNG, or GIF
- Max file size: 10 MB
Key tips:
- • Design with the circular crop in mind — keep important elements centered
- • Use a simple, recognizable design that works at small sizes
- • Avoid text that becomes illegible when shrunk
- • Your logo appears throughout Etsy: search results, shop page, receipts, and messages
Other important Etsy image sizes:
- • Shop banner: 1200 x 300 pixels (mini) or 3360 x 840 pixels (big)
- • Listing photos: 2000 x 2000 pixels recommended (1:1 ratio minimum)
- • Shop icon: Same as logo (500 x 500 pixels)
Complete Etsy Image Size Reference
Every dimension you need in one place
| Image Type | Recommended Size | Minimum Size | Aspect Ratio | Notes |
|---|---|---|---|---|
| Shop Logo/Icon | 500 x 500 px | 400 x 400 px | 1:1 (square) | Displays as circle |
| Mini Banner | 1200 x 300 px | 1200 x 160 px | 4:1 | Desktop header |
| Big Banner | 3360 x 840 px | 1200 x 300 px | 4:1 | Larger shops, high-res |
| Listing Photo | 2000 x 2000 px | 1000 x 1000 px | 1:1 | Up to 10 per listing |
| Listing Video | 5-15 seconds | 640 x 640 px | 1:1, 4:5, 16:9 | Optional, first slot |
| Team Member Photo | 400 x 400 px | 200 x 200 px | 1:1 | About page |
Pro tip: Always upload the highest resolution possible within Etsy's limits. Images compress during upload, so starting with larger files ensures clarity.
Technical Requirements for Etsy Logos
Get the file specs right
Accepted File Formats
Recommended: PNG
- • Supports transparency
- • Lossless compression
- • Best for logos with text or clean lines
Also accepted: JPG/JPEG
- • Smaller file sizes
- • No transparency support
- • Good for photographic logos
Also accepted: GIF
- • Supports transparency
- • Limited to 256 colors
- • Not recommended for most logos
File Size Limits
Maximum file size: 10 MB
Recommended: Under 2 MB for faster upload
Color mode: RGB (not CMYK)
Resolution: 72-300 DPI (web standard)
Important Notes
- • Etsy automatically compresses images — start with high quality
- • Animated GIFs are not supported for logos
- • Transparent backgrounds work with PNG format
- • Test your logo on both light and dark backgrounds
Where Your Logo Shows Up
Design for every context
Shop Page
Your logo appears prominently alongside your shop name and banner
Search Results
Small circular icon next to listings — must work at ~40x40 pixels
Customer Messages
Builds familiarity during customer communication
Order Receipts
Reinforces your brand on receipts and email notifications
Etsy App
Mobile shoppers see your logo throughout the app
Favorites
When customers favorite your shop, your logo helps them find you
The Circular Crop Problem
Etsy displays your square logo as a circle. This means corner content gets cut off, text near edges may be partially hidden, and important elements must be centered.
Solution: Design your logo with a "safe zone" — keep all important content within the center 80% of the image.
Logo Design Best Practices
Design principles that build trust
Keep It Simple
The best logos are instantly recognizable. Complex designs become muddy at small sizes. Use 1-2 colors maximum, choose clean bold shapes, and keep text minimal.
Make It Scalable
Your logo appears at many sizes — from 400 pixels on your shop page to 40 pixels in search results. Test at full size, medium (100px), and small (40px). If it fails at small sizes, simplify.
Consider Your Niche
Your logo should signal what you sell without being literal. Jewelry: elegant, minimal. Kids' products: playful, colorful. Vintage goods: retro fonts, muted colors.
Typography Tips
If including text: use bold, sans-serif fonts for readability, avoid script fonts that become illegible small, ensure sufficient contrast, and consider a text-free version.
Etsy Logo Specifications at a Glance
Logo Design Do's and Don'ts
Common Mistakes to Avoid
❌Don't Do This
- •Use copyrighted images — Logos must be original or properly licensed
- •Include contact info — Against Etsy policy, looks unprofessional
- •Use low-resolution images — Blurry logos damage trust
- •Overcomplicate — Simple logos work best at all sizes
- •Forget the circular crop — Corners will be cut off
- •Use trending fonts — Trendy today, dated tomorrow
- •Copy competitors — Originality builds recognition
- •Skip testing — Check appearance across devices
✅Do This Instead
- •Upload at 500x500 pixels — Etsy's exact requirement for optimal display
- •Use PNG format — Best quality and supports transparency
- •Keep important content centered — Account for circular crop
- •Test at small sizes — Ensure readability at 40x40 pixels
- •Match your shop aesthetic — Logo should complement your product photos
- •Use high contrast — Logo should be visible on any background
- •Keep a backup of original files — Vector format (AI, SVG) if possible
- •Consider mobile users — Over 60% of Etsy traffic is mobile
Tools to Create Your Etsy Logo
No design experience needed
Free Tools
Canva (canva.com)
Hundreds of logo templates, drag-and-drop editor, free tier available
Looka (looka.com)
AI-generated logo options, professional results quickly, free to design
Hatchful by Shopify
Free logo maker, industry-specific templates, high-resolution downloads
GIMP (gimp.org)
Free Photoshop alternative, full design capabilities
Paid Options
Fiverr / 99designs
Professional designers, custom work, prices from $5 to $500+
Adobe Illustrator
Industry standard, vector graphics (infinitely scalable), monthly subscription
Template Warning
Using templates? Thousands of other sellers might have the same logo. Consider customizing colors, fonts, or icons to stand out.
How to Change Your Etsy Logo
Step-by-step instructions
Go to Shop Manager
Access your shop management area.
- • Click your shop icon in the top right
- • Navigate to your main shop dashboard
Select "Settings"
Find the settings area in the left sidebar.
- • Look for "Settings" in the left navigation
- • This contains all your shop configuration options
Click "Info & Appearance"
Access the branding section under Shop Settings.
- • Find "Info & Appearance" option
- • This is where you control your shop's visual identity
Find "Shop icon"
Locate the logo upload section in the branding area.
- • Look for "Shop icon" in the branding section
- • This is where your current logo is displayed
Upload Your New Logo
Click the camera icon to upload your 500x500 pixel file.
- • Click the camera icon to start upload
- • Select your 500x500 pixel PNG file
- • Save changes — your new logo appears immediately
When to Update Your Logo
- • Starting a rebrand
- • Improving quality from original DIY attempt
- • Seasonal refresh (holiday themes)
- • Expanding product lines
- • Shop name change
Before You Change
- • Save your old logo file
- • Consider customer recognition
- • Update banner to match if needed
- • Ensure consistent branding across listings
Designing for Mobile Shoppers
Over 60% of Etsy traffic is mobile
Mobile Considerations
Your logo appears even smaller on phones — iPhone displays logos at approximately 32x32 pixels in some views. Complex designs become unrecognizable blobs, and text becomes illegible.
The Squint Test
Squint at your logo from arm's length. If you can still recognize it, it'll work on mobile. If it turns into a blur, simplify.
Mobile-First Design Tips
- • Test your logo on your own phone before finalizing
- • Simplify until it works at 32 pixels
- • High contrast is essential for small screens
- • Solid shapes read better than outlines
- • Consider a simplified version for very small displays
Frequently Asked Questions
Everything about Etsy logos answered.
Related Guides
Etsy Shop Logo Ideas
50+ logo design ideas for your shop.
Etsy Market Research
Understand your competition before branding.
What Sells Well on Etsy
Align branding with profitable niches.
Etsy Keyword Research
Optimize listings after perfecting branding.
How to Start an Etsy Shop
Complete setup guide for new sellers.
Image specifications may change as Etsy updates their platform. Always verify current requirements in Etsy's Seller Handbook. Logo design tools mentioned are third-party services not affiliated with InsightAgent or Etsy.
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