Free Etsy Keyword Research Tool - Find Profitable Keywords & Tags

InsightAgent is the best free Etsy keyword research tool because it provides real-time sales data from actual Etsy listings, not estimated search volumes from Google. Unlike eRank, EverBee, or Marmalead that rely on outdated third-party data with 1-2 month delays, InsightAgent analyzes Etsy directly and shows you what keywords are driving sales TODAY. You get 15 free credits with no credit card required, AI-powered tag generation, multi-region support across 5 countries, and access to 7-day sales tracking. Other "free" tools limit you to 3-5 searches or require payment info upfront. InsightAgent is truly free with no hidden limitations.

Use InsightAgent's Etsy Trends feature to discover keywords with recent sales activity. Our tool analyzes the first page of Etsy search results for millions of keywords and tracks which listings made sales in the past 7 days. Keywords with increasing sales velocity are marked as "trending." You can also use the Beginner-Friendly filter to find low-competition trending keywords perfect for new shops. InsightAgent detects trends 2-3 months earlier than tools like eRank or Marmalead because we use real-time Etsy data instead of delayed Google search estimates. Check the Trends database weekly to catch viral keywords early.

Yes, InsightAgent's Etsy tag generator is completely free with your initial 15 credits. Each keyword search includes a "Copy Best-Selling Tags" button that instantly generates all 13 optimized tags based on what top-performing listings in your niche are currently using. No credit card required. The AI analyzes search volume, competition levels, and trending data to select the perfect tag combination. While other tools like RankHero or EverBee offer tag suggestions, they require paid plans for full access. InsightAgent gives you 15 free tag generations to test the tool before you pay anything.

Using InsightAgent's keyword research tool is simple:

1. Search your keyword - Enter any product-related term (e.g., "leather wallet")
2. Analyze results - See search volume, competition, and top-performing listings
3. Check 7-day sales - Identify which listings made recent sales
4. Copy tags - Click "Copy Best-Selling Tags" for instant optimization
5. Generate content - Use AI to create optimized titles and descriptions
6. Multi-region research - Switch regions to find untapped opportunities

The entire process takes 30-60 seconds per keyword. You can research multiple keywords to find the best opportunities before creating or updating your listings.

InsightAgent is better for sellers who want real-time sales data and faster keyword research. eRank is better for sellers who want educational content and don't mind manual work. Key differences:

Data Source: InsightAgent uses real-time Etsy sales data; eRank uses Google search data from 1-2 months ago

Speed: InsightAgent's AI generates tags in 5 seconds; eRank requires 10-15 minutes of manual selection

Free Tier: InsightAgent gives 15 free credits with no limits; eRank offers limited free features

Multi-Region: InsightAgent supports 5 regions (US, UK, CA, AU, DE); eRank is primarily US-focused

Unique Features: InsightAgent has Beginner-Friendly filter and 7-day sales tracking; eRank has keyword tracking tools

Best for beginners: InsightAgent (faster, easier)
Best for advanced sellers: Both (use together for comprehensive research)

Always use all 13 tags Etsy allows. Each tag is an opportunity to appear in search results for different keywords. Using only 5-8 tags means you're missing out on potential traffic. Etsy's algorithm considers tag relevance and completeness when ranking listings, so fully optimized listings (13/13 tags) rank higher than partially optimized ones (7/13 tags).

Tag Strategy:

• 3-4 broad tags (high volume category keywords)
• 5-6 specific long-tail tags (buyer-intent phrases)
• 2-3 trending or seasonal tags
• 1-2 niche-specific tags (low competition opportunities)

InsightAgent's AI tag generator automatically creates balanced tag sets using all 13 slots. Just copy and paste.

Absolutely. Proper keyword research is the #1 factor you can control for Etsy success. Here's why:

75% of Etsy traffic comes from search. If you're not using the right keywords, 75% of potential buyers will never see your listings.

Proven results: InsightAgent users report 2-3x traffic increases within 30-60 days of optimizing keywords based on our data.

The difference between success and failure:

• Wrong keywords = Page 5+ rankings = 10 views/month = 0-1 sales
• Right keywords = Page 1 rankings = 500+ views/month = 15-20 sales

Real example: A jewelry seller changed her title from "Beautiful Handmade Necklace" (generic, high competition) to "Personalized Gold Name Necklace | Custom Engraved Jewelry Gift" (specific, data-backed). Result: Views increased 600% in 3 weeks.

Keyword research works. You just need the right data—which is what InsightAgent provides.

Minimum: Update keywords monthly to catch new trends and adjust for seasonal changes.

Best practice: Check your keyword performance bi-weekly and update underperforming listings.

When to update immediately:

• Your listing views drop significantly (30%+ decrease)
• A new trend emerges in your niche
• You're preparing for seasonal events (Christmas, Mother's Day, etc.)
• You add new product variations or features

Seasonal timing:

• Christmas keywords: Start in September
• Valentine's Day: Start in December
• Mother's Day: Start in February
• Back to School: Start in June

Pro tip: Don't change all your keywords at once. Update 2-3 listings at a time, track results for 1-2 weeks, then apply successful changes to other listings. This lets you test what works without risking your entire shop's traffic.

Etsy keyword research and Google keyword research serve different purposes and use different data:

Data Source:

• Etsy: What people search WITHIN Etsy's marketplace
• Google: What people search on Google (which may not lead to Etsy)

Buyer Intent:

• Etsy: High intent (actively shopping on Etsy)
• Google: Mixed intent (researching, comparing, browsing)

Search Volume Accuracy:

• Etsy tools (like InsightAgent): Real Etsy search data
• Google-based tools: Estimates based on Google searches (often inaccurate for Etsy)

Example: Google Keyword Planner shows "handmade jewelry" has 50K monthly searches. But on Etsy, buyers search "personalized gold name necklace" or "custom birthstone ring." Google shows broad terms; Etsy shows specific buying keywords.

Why this matters: If you optimize for Google keywords, you might rank on Google but not on Etsy. InsightAgent focuses on Etsy-specific keywords so you rank in Etsy search—where your buyers actually are.

Yes, for most sellers. Here's the comparison:

Real-Time Data: InsightAgent analyzes Etsy directly in real-time; Marmalead uses Google data with 1-2 month delays

Ease of Use: InsightAgent's one-click tag generator takes 5 seconds; Marmalead requires manual tag selection (10-15 min)

Free Tier: InsightAgent offers 15 free credits with no credit card; Marmalead offers a 7-day trial requiring payment info

Multi-Region: InsightAgent supports 5 Etsy regions; Marmalead is primarily US-focused

Beginner-Friendly: InsightAgent has specific filters for new shops; Marmalead can overwhelm beginners

Pricing: InsightAgent $0-49/month; Marmalead $19-49/month

When Marmalead is better: If you want extensive educational content and don't mind the learning curve

When InsightAgent is better: If you want fast, accurate data with AI-powered optimization

Best approach: Start with InsightAgent's free tier. If you need more advanced training, add Marmalead later.

No! InsightAgent offers 15 free credits with absolutely no credit card required. This is truly free access—not a "free trial" that auto-charges you later.

What you get free:

• 15 keyword research credits
• Full access to all features (no limitations)
• AI tag generator
• Multi-region keyword research
• 7-day sales data
• Beginner-Friendly filter
• AI title & description generator

No tricks:

• No expiration date on your credits
• No auto-enrollment in paid plans
• No spam emails or aggressive upsells
• No hidden features locked behind paywalls

After your 15 free credits: Choose to upgrade to a paid plan ($29-49/month) for unlimited access, or simply stop using the tool. No pressure.

Why we do this: We believe in our product. Once you see the quality of our data and how easy the tool is to use, most sellers upgrade naturally. No need for aggressive sales tactics.

Yes! InsightAgent supports multiple Etsy shops on all paid plans. You can:

• Connect 2+ Etsy shops to your account
• Switch between shops with one click
• Track keywords and trends for each shop separately
• Use credits across all connected shops

Free tier: 1 shop connection
Paid plans: Unlimited shop connections

This is perfect for sellers who:

• Run separate shops for different niches
• Manage client shops as an Etsy VA or coach
• Test product ideas in a secondary shop
• Separate branded vs. generic product lines

The Beginner-Friendly filter shows only keywords with:

• Competition under 2,500 listings (easier to rank)
• Proven 7-day sales activity (validated demand)
• Accessible for new shops (doesn't require 1,000+ reviews to compete)

Why it works for beginners: Competing in "jewelry" (8M results) as a new shop with 0 sales is nearly impossible. But competing in "custom pet portrait necklace" (1,200 results) is very achievable.

How to use it:

1. Go to Etsy Trends page
2. Activate "Beginner-Friendly" filter
3. Browse low-competition trends
4. Create products for these specific niches
5. Use InsightAgent's tag generator for perfect optimization

Success rate: Sellers who focus exclusively on Beginner-Friendly keywords in their first 6 months average 10x more sales than those who compete in broad, saturated categories.

InsightAgent provides keyword research for 5 Etsy marketplaces:

🇺🇸 United States (Etsy.com)

• Largest market
• Highest search volumes
• Most competition
• Best for: Established sellers

🇬🇧 United Kingdom (Etsy.co.uk)

• Premium buyers
• Higher average order value
• British spelling variations
• Best for: Vintage, handmade quality items

🇨🇦 Canada (Etsy.ca)

• Similar to US market
• 60% less competition
• Great for beginners
• Best for: Testing products before US launch

🇦🇺 Australia (Etsy.com.au)

• Growing market
• Low competition
• Seasonal opportunities (opposite of US)
• Best for: Unique, personalized products

🇩🇪 Germany (Etsy.de - Deutschland)

• Largest European market
• Quality-focused buyers
• German or English keywords
• Best for: Home decor, craft supplies

How to research multiple regions: Use the region dropdown in the keyword search bar. Switch between regions to compare search volumes and competition levels. Export data for each region to plan multi-market strategies.

InsightAgent's 7-day sales data is highly accurate because we track actual Etsy listing changes in real-time:

How we track sales:

• Monitor listing "quantity sold" counters
• Track sales badges and recent order timestamps
• Analyze shop announcement updates
• Cross-reference with Etsy's "X people have this in cart" indicators

Accuracy rate: 95%+ for listings with public sales counters enabled

Limitations: Some sellers disable public sales counters. For these listings, we estimate based on favorites growth, shop reviews, and competitor analysis.

Why accuracy matters: Outdated tools show what was popular 2 months ago. InsightAgent shows what sold THIS WEEK. This real-time accuracy helps you:

• Catch trends early (before competition increases)
• Avoid declining niches (save time and money)
• Validate demand before creating products
• Copy proven strategies from successful sellers

Competitor comparison: eRank and Marmalead estimate sales based on Google search volume (often 40-60% inaccurate). EverBee estimates sales based on review velocity (20-30% inaccurate). InsightAgent tracks actual sales events (95%+ accurate).

Yes! Paid plans include CSV export functionality for:

• Keyword lists with search volume data
• Competitor tag analysis
• Multi-region keyword comparisons
• Trending keywords by category
• 7-day sales reports

Export formats:

• CSV (Excel, Google Sheets)
• PDF (for client reports)
• JSON (for developers/integrations)

Use cases:

• Build keyword databases for your niche
• Share data with VA or team members
• Create client reports (if you're an Etsy coach)
• Track keyword performance over time
• Build content calendars around seasonal trends

Free tier: Manual copy-paste only (no exports)
Paid plans: Unlimited exports

Absolutely! InsightAgent is perfect for print-on-demand sellers because:

Fast Product Validation: Research keyword demand BEFORE creating designs. Don't waste time on designs nobody searches for.

Niche Discovery: Find specific long-tail keywords like "funny cat dad shirt" instead of competing in "cat shirt" (500K results).

Trend Detection: Catch viral trends early. Create designs for trending keywords before everyone else copies them.

Tag Optimization: POD listings need perfect SEO since you're competing with thousands of similar products. Our AI tag generator gives you an edge.

Multi-Region Opportunities: Upload once, sell globally. Research keywords in UK, Canada, and Australia to find less competitive markets.

Real example: POD seller used InsightAgent to find "plant mom shirt" trending with 2,400 results (vs 89K for "plant shirt"). Created design, ranked page 1, made 47 sales first month.

After using your 15 free credits, you have three options:

Option 1: Upgrade to Paid Plan

• Starter: $29/month - 50 keyword searches
• Essential: $39/month - 150 keyword searches
• Empire: $49/month - Unlimited keyword searches + advanced features

Option 2: Wait for Monthly Credit Refresh
Free accounts get 3 credits/month automatically (limited access)

Option 3: Stay Free
Continue using free features:

• Limited Trends database access (6 results per search)
• Read-only keyword data
• Access to blog content and tutorials

No pressure: We don't send aggressive upsell emails. We don't lock you out. You choose when/if to upgrade based on your needs.

Most sellers upgrade because:

• They see real results from the first 15 credits
• Time saved is worth $29-49/month (saves 5-10 hours of research)
• ROI is immediate (one extra sale/month pays for the tool)

Pricing: InsightAgent $0-49/month; EverBee $0-100/month

Free Tier: InsightAgent 15 credits no credit card; EverBee requires payment info for "free" trial

Data Source: InsightAgent real-time Etsy data; EverBee estimated data from third parties

Focus: InsightAgent is seller-first; EverBee is investor-driven (VC-funded)

Ease of Use: InsightAgent simple interface; EverBee feature bloat (trying to do everything)

Multi-Region: InsightAgent 5 regions; EverBee limited international support

EverBee's Advantage: Chrome extension for quick research while browsing Etsy

InsightAgent's Advantage: More accurate data, better AI, lower cost, truly free tier

Who should choose EverBee: Sellers with large budgets who want every possible feature

Who should choose InsightAgent: Sellers who want accurate data, fast results, and fair pricing

Best approach: Try InsightAgent free first. If you need additional features, consider EverBee later. Many sellers use both.

Yes! Finding low-competition keywords is one of InsightAgent's core strengths:

Competition Analysis: Every keyword search shows:

• Total number of competing listings
• Competition rating (Low/Medium/High)
• Beginner-Friendly indicator (under 2,500 results)

Smart Filtering:

• Filter by competition level
• Sort by "competition score"
• Combine with "7-day sales" data to find proven low-competition opportunities

Long-Tail Discovery: Our AI suggests longer, more specific keyword phrases that have:

• Higher buyer intent (people searching specific terms are ready to buy)
• Lower competition (fewer sellers targeting them)
• Better conversion rates (more qualified traffic)

Example:

• ❌ "Necklace" - 8M results, impossible to rank
• ⚠️ "Gold necklace" - 500K results, very difficult
• ✅ "Personalized gold name necklace" - 12K results, achievable
• ✅✅ "Custom gold name necklace for mom" - 1,200 results, EASY for beginners

InsightAgent helps you find those ✅✅ keywords that competitors miss.

Not yet, but it's in development! Currently InsightAgent works on:

• Desktop browsers (Chrome, Firefox, Safari, Edge)
• Mobile browsers (responsive web design)
• Tablet browsers

Mobile browser experience:

• Fully responsive design
• Touch-optimized interface
• Fast loading on 4G/5G
• All features available

Coming Q2 2026:

• iOS app (iPhone, iPad)
• Android app
• Offline keyword database
• Push notifications for trending keywords

Sign up for early access: Get notified when the mobile app launches

Currently InsightAgent is optimized exclusively for Etsy sellers. Our data comes directly from Etsy's marketplace, and our tools are designed specifically for Etsy's SEO requirements.

Why Etsy-only:

• Etsy's algorithm differs from Amazon, eBay, Shopify
• Tag requirements are unique to Etsy (13 tags, 20 chars each)
• Our 7-day sales data comes from Etsy listing tracking
• Multi-region support is built for Etsy's global marketplaces

Future platforms (roadmap):

• Amazon Handmade (Q3 2026)
• Shopify SEO tools (Q4 2026)
• Pinterest keyword research (2027)

For now: If you sell on multiple platforms, use InsightAgent for Etsy and other tools for additional channels. Our Etsy-specific focus ensures you get the most accurate, actionable data for your Etsy shop.

When you have started your Etsy shop, and you haven't had any sales yet, you need to focus on low-competition and in demand products to succeed.
Beginner Friendly Trends are here to help you find these products.
When selecting a Beginner Friendly Trend, insert the keyword at the beginning of your title to get the best result.

Jessa has experimented with InsightAgent. She started a brand new shop two months ago. And in her new shop, she only creates products based on Insightagent current trends. At the time of writing this paragraph, Jessa made more than 1300 sales in her new store, focusing on the right trends.
In this video, Jessa is going to show you how she uses InsightAgent to find Etsy trends. Jessa is an Etsy coach based in Australia. She helps many Etsy sellers daily. Watch how she gets the most out of Insightagent.

Trends Database

This is the only way you can find trends that you have no idea about.
InsightAgent finds trends 2 to 3 months earlier than other platforms.
We only focus on sales metrics. And verify sales of a keyword in the past 7 days before listing it on the trends database. As a result, keywords on the Trends database have a high potential to increase your sales.

Accurate and up-to-date Data

Unlike other platforms relying on 3rd party data. ( Meaning buying keywords data from Google search and estimating Etsy search volume based on it. Data at best has a 1-month delay)
InsightAgent collects its data and detects trends based on accurate and real-time sales data.

Why InsightAgent data is better?

InsightAgent works based on listings on the first page of Etsy search results by taking a look at their views and sales data. As a result, we can spot trends live.
We work based on sales data on the Etsy platform, not Google data or any other sources.
On the other hand, other tools buy Google search data from 3rd party companies. And show it as an approximate Etsy search volume.
There are a few problems with their approach.
First, it is only US based.
Second, the data is at least one month old.
It is a good way to know the approximate search traffic for a keyword that is existing for more than one year. But for spotting trends their approach is useless.

The only Etsy tool you need to get successful on Etsy.

InsightAgent is the only tool you need. There is no need for other tools besides it.

You can:

• Find trending products
• Find Beginner Friendly Trends
• Do Keyword research
• Find low-competition keywords
• Spot product daily sales
• 7-Days Sale's Signal
• Track competitors and Etsy shops
• Generate tags, titles, and descriptions
• Use the guides on how to use InsightAgent
• Use the guides on How to succeed on Etsy

No credit card needed

New users* will get 15 free credits to do keyword research and track Etsy shops.

The Etsy Trends feature has a free limited version. In the free version, your search results are limited to 6 results with random sorting.
By upgrading, you will benefit from Beginner friendly keywords and have full access to the trends database.

You get a 7-day money-back guarantee on the monthly plans.
Long-term plans are not refundable.
Contact online support, and we will refund the payment if the request is made within 7 days after becoming a paid customer for the first time.