Join Etsy Insider:What Sellers Need to Know
Etsy Insider is a buyer membership program — not a seller program. As a seller, you don't need to join or opt in. The program automatically applies when Insider members purchase from your shop, with no cost to you.
🎫Quick Answer: Can Sellers Join Etsy Insider?
Etsy Insider is a buyer membership program, not a seller program.
For Sellers:
- • No sign-up or opt-in required
- • No cost to participate
- • No changes to your workflow
- • Receive full payment on orders
- • Etsy covers shipping subsidies
For Buyers:
- • Invite-only in the US
- • $24/quarter or $72/year
- • 5% credit back on purchases
- • Up to $6 shipping covered
- • Member-only deals and perks
Key Point: When Insider members buy from your shop, benefits apply automatically. You don't pay anything extra.
What Is Etsy Insider?
Etsy's first buyer loyalty program
Etsy Insider is Etsy's paid membership program launched in late 2024. It's designed to reward frequent Etsy shoppers with cashback credits, shipping savings, and exclusive perks.
Important: This is a buyer program. Sellers don't join Etsy Insider — they automatically participate when Insider members make purchases from their shops.
Buyer-Focused
Membership is for shoppers, not sellers
Invite-Only
Currently closed beta in the US
Paid Subscription
$24/quarter or $72/year
Seller-Friendly
No cost or changes required for sellers
Etsy Insider Membership Benefits
What members get and how it affects sellers
| Benefit | Details | Impact on Sellers |
|---|---|---|
| 5% Etsy Credit Back | Earned on every purchase (excluding tax and shipping) | No cost to sellers — Etsy funds this |
| Shipping Savings | Up to $6 covered on orders over $15 from US sellers | Sellers receive full shipping amount |
| Member-Only Offers | Exclusive deals and early product access | Optional seller participation available |
| Double Donate the Change | Etsy matches charitable contributions | No seller involvement required |
| Birthday Bonus | Special offer for annual members | No seller involvement required |
| Credits Never Expire | Rewards valid while membership is active | Encourages repeat purchases |
Etsy Insider Pricing
Membership costs for buyers
| Plan | Cost | Per Month | Best For |
|---|---|---|---|
| Seasonal | $24/quarter | $8/month | Testing the program |
| Annual | $72/year | $6/month | Frequent Etsy shoppers |
If buyers spend over $480/year on Etsy, the 5% credit back alone covers the annual membership cost.
What Etsy Insider Means for Your Shop
Benefits and considerations for sellers
Potential Benefits
- ✓Increased Buyer Loyalty: Members have incentives to return to Etsy
- ✓Higher Average Orders: $15 minimum for shipping benefits encourages larger orders
- ✓Reduced Cart Abandonment: Subsidized shipping removes a purchase barrier
- ✓Engaged Customers: Insider members are motivated, repeat buyers
Tips for Sellers
- →Offer a lowest-cost shipping option to maximize the $6 subsidy
- →Consider free shipping on orders over $15 to attract Insider members
- →Participate in member-exclusive deals if invited by Etsy
- →Focus on excellent service — these are high-value repeat customers
How to Join Etsy Insider
Current enrollment process for buyers
Invite-Only Program
Etsy Insider is currently a closed beta available only to select US buyers who receive an invitation from Etsy.
- • You cannot sign up directly
- • Etsy sends invitations to select buyers
- • Must have a US-based Etsy account
- • Check your email for an invitation
Frequently Asked Questions
Everything you need to know about Etsy Insider as a seller.
Etsy Insider is currently in closed beta and program details may change. This guide is for informational purposes only. Always refer to Etsy's official announcements for the latest program information.
Optimize Your Shop for Loyal Buyers
JunoAI helps you create compelling listings that convert browsers into repeat customers — Insider members or not.