Etsy Affiliate Program:The Full Guide
Etsy offers an affiliate program for publishers and a Creator Collective for social-first creators. Both let you earn commission on qualifying sales when shoppers buy through your tracked links.
🤝Quick Answer: Does Etsy Have an Affiliate Program?
Yes. Etsy runs an Affiliate Program for websites and publishers and a Creator Collective for social creators. You apply, get approved, create tracked links, and earn commission when shoppers purchase within the cookie window.
- Affiliate Program = blogs, editorial sites, gift guides
- Creator Collective = social and short-form creators
- Earn commission on qualifying sales, not clicks
- Rates vary by category and are shown in the dashboard
Affiliate Program vs Creator Collective
Pick the program that matches your audience and traffic source.
| Program | Best For | Primary Channel | Notes |
|---|---|---|---|
| Affiliate Program | Blogs, media, editorial sites | Website content | Best for evergreen SEO and long-form guides |
| Creator Collective | Social creators | TikTok, Instagram, YouTube | Ideal for short-form video and social posts |
Eligibility Checklist
Etsy favors original content and clear audience fit. Avoid thin, deal-only pages.
Commonly Eligible
Niche blogs, editorial gift guides, review sites with original content, and creators with a clear audience fit.
Often Not Eligible
Cashback, coupon-only, or thin-content sites. Pages that aggregate deals without original insight are typically rejected.
Etsy Sellers Welcome
Sellers can apply and earn commissions by featuring other shops and products in curated content.
How to Apply and Get Approved
Follow these steps to set up your affiliate workflow quickly and correctly.
Choose Your Program
Pick Affiliate Program (sites) or Creator Collective (social).
- • Publishers: apply with your website
- • Creators: apply with social profiles
Apply and Get Approved
Provide your site or profile, traffic sources, and content focus.
- • Highlight original content
- • Show a clear niche and audience
Generate Tracking Links
Create links for products, shops, or categories.
- • Use tracked links for every recommendation
- • Link images and product names
Publish and Disclose
Add FTC-compliant affiliate disclosures on every page or post.
- • Clear disclosure above the fold
- • Use consistent wording
Track and Optimize
Monitor clicks, conversions, and earnings by page.
- • Refresh older posts quarterly
- • Double down on top earners
Content That Converts and Link Placement
Earnings come from buyer-intent content and strong link placement, not volume alone.
High-Performing Content Ideas
- Seasonal gift guides by niche (teacher gifts, pet gifts, wedding party)
- Best-of roundups with real selection criteria
- Trend alerts tied to holidays and seasonal events
- Buyer’s guides with clear product comparisons
- Creator spotlights featuring top Etsy shops
Link Placement Checklist
- Add a link in the first 1–2 paragraphs
- Link product names and images
- Use clear CTAs like “See this listing on Etsy”
- Add shop links for collections and bundles
- Include a summary CTA at the end
Affiliate Dos and Don'ts
❌Don't Do This
- •Rely on thin content or copy-paste lists
- •Hide affiliate disclosures or bury them in footers
- •Promote irrelevant products just for commission
- •Leave outdated links in evergreen guides
- •Ignore category performance insights
✅Do This Instead
- •Create original gift guides with clear product context
- •Place affiliate links above the fold and in visuals
- •Use specific calls to action (See listing, View shop)
- •Refresh seasonal posts before peak demand windows
- •Disclose affiliate relationships clearly
Frequently Asked Questions
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This guide is for educational purposes and does not constitute legal or financial advice. Always follow affiliate program terms and disclosure rules in your region.
Turn Content Into Consistent Etsy Affiliate Earnings
Use Insight Agent to find trends, build gift guides, and optimize listings that convert your audience into buyers.