What Sells The Moston Marketplace?

Across all online marketplaces, the top-selling categories are: (1) Electronics & accessories, (2) Clothing & fashion, (3) Home & garden products, (4) Health & beauty items, (5) Handmade & craft goods, (6) Toys & games. On Etsy specifically, personalized jewelry, digital downloads, and handmade home decor consistently lead sales. Each marketplace has unique strengths - Etsy excels in handmade/vintage, Amazon in convenience, and eBay in collectibles.

Etsy is the best marketplace for handmade products due to: (1) Buyer intent - shoppers specifically seek handmade, (2) Lower competition than Amazon, (3) Built-in audience of 90M+ buyers, (4) Seller-friendly policies, (5) Lower fees than Amazon Handmade. Amazon Handmade has higher fees but access to Prime customers. Shopify gives more control but requires building your own audience.

Etsy best sellers: personalized jewelry, digital downloads, handmade crafts, vintage items, custom gifts. Amazon best sellers: electronics, household essentials, branded products, books, commodity items. The key difference: Etsy buyers want unique/customized items while Amazon buyers prioritize convenience and price. If your product is mass-producible, Amazon wins. If it is handmade/personalized, Etsy wins.

Fastest-selling items by marketplace: Etsy - personalized gifts (especially during holidays), digital downloads (instant delivery), trending items (seasonally). Amazon - essential household items, electronics under $50, trending TikTok products. eBay - collectibles, limited editions, electronics. Facebook Marketplace - furniture, vehicles, local items. Speed depends on pricing, demand, and listing optimization.

Typical profit margins by product type: Digital products (85-98% margin), Print-on-demand (30-50% margin), Handmade jewelry (50-70% margin), Handmade crafts (40-60% margin), Vintage/resale (50-100%+ margin), Dropshipping (15-30% margin). Marketplace fees reduce margins by 10-20% depending on platform. Etsy takes ~12%, Amazon 15-20%, eBay 12-15%.

Marketplace fee comparison: Etsy - $0.20 listing + 6.5% transaction + 3% payment = ~12% total. eBay - Free listings (up to 250) + 12.9% final value fee = ~13% total. Amazon - $39.99/month + 8-15% referral fee = 15-20% total. Amazon Handmade - 15% referral (no monthly fee). Shopify - $29-79/month + payment processing. For handmade sellers, Etsy typically offers the best fee structure.

Oversaturated categories to approach carefully: Etsy - generic quote prints, basic jewelry without personalization, standard t-shirts. Amazon - generic phone cases, basic kitchen gadgets, commodity items. eBay - common clothing brands, generic electronics. To succeed in saturated markets: niche down (dog lover jewelry vs all jewelry), add personalization, focus on quality, or find unique angles.

Holiday top sellers by season: Valentine's Day - personalized jewelry, custom cards, couple gifts. Mother's/Father's Day - custom family items, personalized gifts. Back-to-School - planners, organization, teacher gifts. Halloween - costumes, decor, party supplies. Black Friday/Cyber Monday - electronics, deals on high-ticket items. Christmas - ornaments, personalized gifts, handmade decor. Plan listings 2-3 months ahead.

Choose your marketplace based on: (1) Product type - handmade = Etsy, commodity = Amazon, vintage = eBay, (2) Your capacity - Etsy is beginner-friendly, Amazon requires more investment, (3) Competition level - research your category on each platform, (4) Fee structure - compare total costs including shipping, (5) Target audience - where do your ideal customers shop? Many sellers succeed by selling on multiple platforms.

Universal trending items in 2026: Sustainable/eco-friendly products (across all platforms), AI-enhanced tools and accessories, Wellness and self-care items, Home office products (continued remote work demand), Personalized/custom items, Digital products (planners, templates), Nostalgia products (90s/2000s revival), Pet products (humanization trend). Trends vary by platform - monitor each marketplace separately.

Research methods: (1) Browse bestseller lists on each platform, (2) Use tools like InsightAgent for Etsy data, (3) Study top shops in your category - note their bestsellers, (4) Check search autocomplete for popular queries, (5) Monitor trending hashtags on social media, (6) Use Google Trends to validate demand, (7) Read marketplace seller forums for insights. Combine multiple methods for best results.

Yes, multi-channel selling is common and recommended. Considerations: (1) Sync inventory to avoid overselling, (2) Adjust pricing for different fee structures, (3) Customize listings for each platform's audience, (4) Maintain consistent branding, (5) Use multi-channel management tools, (6) Prioritize platforms by sales volume. Many successful sellers start on one platform then expand to 2-3 marketplaces.