2026 Best Sellers Guide

What Products SellThe Most on Etsy?

Discover the top-selling products on Etsy in 2026. Real sales data, profit margins, and expert strategies to help you sell what buyers actually want.

Top Sellers 2026Real Sales DataProfit MarginsCategory AnalysisTrend InsightsSeller Strategies
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🏆Quick Answer: What Products Sell The Most on Etsy?

Top 6 best-selling product types on Etsy in 2026:

  1. Personalized Jewelry - Custom name necklaces, birthstone rings (25% of sales)
  2. Digital Downloads - Planners, templates, SVG files (fastest growing +35%)
  3. Home Decor - Handmade candles, wall art, pottery (20% of sales)
  4. Craft Supplies - Beads, fabric, stickers (15% of sales)
  5. Wedding Items - Invitations, favors, decorations (10% of sales)
  6. Vintage Finds - 90s clothing, mid-century decor (8% of sales)

The common thread: personalization and uniqueness. Products you cannot buy at mass retailers consistently outperform on Etsy.

Top Selling Categories on Etsy 2026

Ranked by market share and sales volume

💍#1
+15% YoY

Jewelry & Accessories

Market Share: 25%

Avg Price: $25-$75

Top Products: Name necklaces, birthstone rings, custom bracelets, earrings

🏠#2
+18% YoY

Home & Living

Market Share: 20%

Avg Price: $20-$60

Top Products: Candles, wall art, pottery, personalized signs, throw pillows

🎨#3
+12% YoY

Craft Supplies

Market Share: 15%

Avg Price: $5-$25

Top Products: Beads, fabric, stickers, stamps, SVG files

👗#4
+10% YoY

Clothing

Market Share: 12%

Avg Price: $30-$80

Top Products: Vintage tees, handmade dresses, custom sweatshirts

💒#5
+8% YoY

Weddings

Market Share: 10%

Avg Price: $15-$100

Top Products: Invitations, favors, decorations, custom signs

📱#6
+35% YoY

Digital Downloads

Market Share: 8%

Avg Price: $3-$15

Top Products: Planners, templates, printable art, SVG files

Best-Selling Products: Complete Analysis

Detailed breakdown of top-selling products with profit potential

ProductCategoryMonthly SearchesCompetitionProfit MarginSkill Needed
Personalized Name NecklacesJewelry150,000+High55-70%Medium
Digital PlannersDigital120,000+Very High90-98%Low
Custom Pet PortraitsArt80,000+Medium65-85%High
Handmade CandlesHome100,000+High45-60%Medium
SVG Files for CricutDigital200,000+Very High95-99%Medium
Wedding Invitation TemplatesDigital90,000+High90-95%Medium
Vintage 90s ClothingVintage75,000+Medium50-80%Medium
Personalized Cutting BoardsHome60,000+Medium40-55%Medium

Data based on Etsy search trends and seller reports. Competition and margins vary by specific niche and quality.

Why These Products Sell Best

6 key factors that drive Etsy sales success

✨

Personalization

Items that can be customized with names, dates, or custom designs sell 40% more than generic alternatives

🎁

Unique Value

Products you cannot buy at Amazon or Walmart - handmade quality, artistic designs, rare finds

🎀

Gift-Ready

Items positioned as gifts for occasions (weddings, birthdays, holidays) have higher conversion rates

📸

Visual Appeal

Products that photograph well and stand out in search results get more clicks and sales

🎯

Niche Targeting

Specific niches (dog mom jewelry, teacher gifts) outperform broad categories

🔄

Repeat Purchase Potential

Products like craft supplies, stickers, or consumables drive repeat customers

Seasonal Best Sellers Calendar

What sells best throughout the year

Q1 (Jan-Mar)

Peak: February
Planners & organizersValentine's giftsSpring decorNew Year resolution items

Q2 (Apr-Jun)

Peak: May
Wedding itemsMother's Day giftsGraduation itemsFather's Day gifts

Q3 (Jul-Sep)

Peak: August
Back-to-schoolTeacher giftsFall decorationsHalloween prep items

Q4 (Oct-Dec)

Peak: November
Halloween costumes/decorHoliday giftsChristmas ornamentsCustom family items

📅Pro Tip: Plan 2-3 Months Ahead

Etsy shoppers search for seasonal items weeks before the event. List Valentine's Day items by December 26th, Halloween items by August, and Christmas items by September for maximum visibility during peak search periods.

Etsy Marketplace Stats 2026

$13B+
Annual Sales
90M+
Active Buyers
8M+
Active Sellers
100M+
Items Listed

Tips for Selling Best-Selling Products

✅Do This

  • •Add personalization options to stand out
  • •Research keywords before creating products
  • •Study successful competitors for inspiration
  • •Invest in high-quality product photography
  • •Focus on niche markets within popular categories

❌Avoid This

  • •Don't copy existing products exactly
  • •Avoid competing solely on price
  • •Don't enter oversaturated niches without differentiation
  • •Never sacrifice quality for speed
  • •Don't ignore customer feedback and reviews

Frequently Asked Questions

Everything you need to know about Etsy's best-selling products.

The products that sell the most on Etsy in 2026 are: (1) Personalized jewelry - custom name necklaces, birthstone pieces, (2) Digital downloads - planners, templates, SVG files, (3) Handmade home decor - candles, wall art, pottery, (4) Custom gifts - personalized items for weddings, birthdays, holidays, (5) Vintage items - clothing, decor, collectibles, (6) Craft supplies - beads, fabric, tools. Digital products and personalized items consistently outperform generic products.
While specific rankings change daily, personalized jewelry (especially custom name necklaces) consistently ranks as one of the top-selling categories on Etsy. Digital downloads like printable planners and Canva templates are close behind due to their infinite scalability and zero shipping costs. The #1 spot varies by season - wedding items dominate spring/summer while gift items lead in Q4.
The top-selling Etsy categories by volume are: (1) Jewelry & Accessories - 25% of sales, (2) Home & Living - 20% of sales, (3) Craft Supplies & Tools - 15% of sales, (4) Clothing - 12% of sales, (5) Weddings - 10% of sales, (6) Art & Collectibles - 8% of sales. Digital downloads span multiple categories and represent one of the fastest-growing segments.
Products with the highest profit margins on Etsy: Digital downloads (85-98% margin - no materials, no shipping), Print-on-demand products (40-60% margin), Custom digital designs (80-95% margin), Handmade jewelry with simple materials (50-75% margin), Personalized items with low customization costs (50-70% margin). Digital products offer the best margins but require upfront design time investment.
To find best-selling Etsy products: (1) Use Etsy search and look at shops with thousands of sales, (2) Check the "Bestseller" badge on listings, (3) Analyze top shops in your category with InsightAgent, (4) Study Etsy trend reports and blog posts, (5) Look at shops with Star Seller status, (6) Search specific keywords and sort by "Top Customer Reviews". Tools like InsightAgent provide detailed competitor sales data.
Best-selling handmade products on Etsy: (1) Personalized jewelry - name necklaces, initial rings, birthstone pieces, (2) Handmade candles - soy candles with unique scents, custom labels, (3) Custom portraits - family, pet, and couple illustrations, (4) Handmade pottery - mugs, bowls, planters, (5) Embroidered items - custom hoops, personalized gifts, (6) Macrame items - wall hangings, plant holders. The key is offering customization that buyers cannot get from mass retailers.
Top-selling digital products on Etsy: (1) Digital planners - academic, budget, fitness, wellness, (2) Canva templates - social media, resumes, business cards, (3) SVG files for Cricut/Silhouette - designs for crafters, (4) Printable wall art - minimalist, motivational, nursery, (5) Wedding invitation templates - save the dates, RSVPs, (6) Small business kits - logo templates, branding packages, (7) Educational worksheets and activities for kids.
Best-selling vintage items on Etsy (must be 20+ years old): (1) Vintage clothing - 90s and Y2K fashion currently trending, (2) Mid-century modern furniture and decor, (3) Vintage jewelry - especially gold and sterling silver, (4) Vintage pyrex and kitchenware, (5) Retro toys and collectibles, (6) Vintage band t-shirts and concert memorabilia. Condition and accurate descriptions are crucial for vintage sales.
Holiday bestsellers by season: Valentine's Day - personalized jewelry, custom portraits, handmade cards. Mother's Day/Father's Day - custom family items, personalized gifts. Back-to-School - planners, teacher gifts, organizational items. Halloween - costumes, decorations, party supplies. Christmas/Hanukkah - ornaments, stockings, personalized gifts, holiday decor. Plan listings 2-3 months ahead of each holiday.
Top-selling craft supplies on Etsy: (1) Beads and jewelry-making supplies, (2) Fabric and sewing notions, (3) Stickers and planner accessories, (4) Scrapbooking materials, (5) Yarn and knitting supplies, (6) Resin and mold-making supplies, (7) Stamps and stamping supplies. Craft supplies have consistent year-round demand and repeat customers.
Both can sell well, but the sweet spot for most Etsy categories is $15-$50. Lower-priced items ($5-$20) typically see higher volume but lower profit per sale. Higher-priced items ($100+) require more trust-building but offer better margins. Digital products often sell best at $3-$15. For handmade items, focus on value rather than competing on price - buyers come to Etsy for unique, quality products.
Recommended starting products for new sellers: (1) Digital downloads - low startup cost, no inventory, no shipping, (2) Print-on-demand items - no upfront investment needed, (3) Simple personalized items - add value without complexity, (4) Items using skills you already have - leverage existing expertise, (5) Products you can make efficiently and consistently. Start with 10-20 listings and expand based on what sells.

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Sales data and trends based on Etsy marketplace research as of January 2026. Actual performance varies by seller, product quality, and market conditions.

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