Free Etsy Keyword Research Tool - Find Profitable Keywords & Tags

Search engine optimization Etsy means improving an Etsy listing so it can rank for relevant buyer searches inside Etsy. It includes keyword research, title structure, all 13 tags, categories, attributes, description clarity, photos that improve click-through rate, and conversion signals such as price, reviews, and shipping. Generic keyword search sites can help with Google ideas, but Etsy sellers need Etsy marketplace data to choose phrases that match buyer intent.

The best free keyword search tools for Etsy sellers are tools that show Etsy-specific demand, competition, and selling signals instead of only Google search volume. Start with InsightAgent for real Etsy keyword research, 7-day sales signals, AI tag generation, and no-credit-card free credits. Then use Etsy autocomplete and competitor listing review as secondary checks before changing titles or tags.

No. Many keyword search sites are built for Google SEO, content marketing, or paid search. Etsy SEO tools should reveal marketplace buyer phrases, listing competition, tags, and sales signals so you can update titles and tags directly. For Etsy listings, prioritize tools that connect keyword research to listing execution.

The best SEO sites for Etsy combine Etsy-focused tools and general SEO education. Use InsightAgent for Etsy keyword and product research, the Etsy SEO optimization guide for process, and broader SEO sites only when you need Google traffic ideas for blog, Pinterest, or external content that supports your shop.

InsightAgent is designed to be a practical free Etsy keyword research tool for sellers who want Etsy-focused demand signals, listing context, AI tag generation, multi-region research, and free starter credits with no credit card required. eRank, EverBee, Marmalead, and other tools can fit different workflows, so verify current free-plan limits, trials, pricing, and feature availability directly before choosing. The best tool is the one that helps you validate Etsy buyer intent and update listings with confidence.

Use InsightAgent's Etsy Trends feature to discover keywords with recent sales activity and marketplace momentum. The workflow is designed to combine Etsy search-result context, recent listing signals where available, and beginner-friendly filters so you can spot opportunities before changing titles or tags. You can also use eRank, Marmalead, EverBee, Etsy autocomplete, and your own shop stats as secondary checks. Review trends weekly and validate demand with multiple signals before launching a product.

Yes, InsightAgent's Etsy tag generator is completely free with your initial 15 credits. Each keyword search includes a "Copy Best-Selling Tags" button that instantly generates all 13 optimized tags based on what top-performing listings in your niche are currently using. No credit card required. The AI analyzes search volume, competition levels, and trending data to select the perfect tag combination. While other tools like RankHero or EverBee offer tag suggestions, they require paid plans for full access. InsightAgent gives you 15 free tag generations to test the tool before you pay anything.

Using InsightAgent's keyword research tool is simple:

1. Search your keyword - Enter any product-related term (e.g., "leather wallet")
2. Analyze results - See search volume, competition, and top-performing listings
3. Check 7-day sales - Identify which listings made recent sales
4. Copy tags - Click "Copy Best-Selling Tags" for instant optimization
5. Generate content - Use AI to create optimized titles and descriptions
6. Multi-region research - Switch regions to find untapped opportunities

The entire process takes 30-60 seconds per keyword. You can research multiple keywords to find the best opportunities before creating or updating your listings.

Direct answer: InsightAgent is often a better fit for sellers who want keyword research connected to AI-assisted tags, titles, descriptions, and shop diagnostics. eRank can be a good fit for sellers who want educational resources, familiar SEO reports, and a more manual research workflow. Verify current eRank pricing, limits, and feature availability directly before deciding.

Workflow fit: InsightAgent is designed to move quickly from research to listing action; eRank may suit sellers who prefer to review data and choose tags manually.

Data checks: Treat every Etsy keyword metric as directional. Compare Etsy search results, competition, recent listing signals where available, and your own shop stats before updating important listings.

Free access: Compare current free credits, trials, and plan limits on each official site because offers can change.

Best approach: Test the workflow on a few real listings and choose the tool that helps you make faster, better-supported decisions.

Always use all 13 tags Etsy allows. Each tag is an opportunity to appear in search results for different keywords. Using only 5-8 tags means you're missing out on potential traffic. Etsy's algorithm considers tag relevance and completeness when ranking listings, so fully optimized listings (13/13 tags) rank higher than partially optimized ones (7/13 tags).

Tag Strategy:

• 3-4 broad tags (high volume category keywords)
• 5-6 specific long-tail tags (buyer-intent phrases)
• 2-3 trending or seasonal tags
• 1-2 niche-specific tags (low competition opportunities)

InsightAgent's AI tag generator automatically creates balanced tag sets using all 13 slots. Just copy and paste.

Absolutely. Proper keyword research is the #1 factor you can control for Etsy success. Here's why:

75% of Etsy traffic comes from search. If you're not using the right keywords, 75% of potential buyers will never see your listings.

Proven results: InsightAgent users report 2-3x traffic increases within 30-60 days of optimizing keywords based on our data.

The difference between success and failure:

• Wrong keywords = Page 5+ rankings = 10 views/month = 0-1 sales
• Right keywords = Page 1 rankings = 500+ views/month = 15-20 sales

Real example: A jewelry seller changed her title from "Beautiful Handmade Necklace" (generic, high competition) to "Personalized Gold Name Necklace | Custom Engraved Jewelry Gift" (specific, data-backed). Result: Views increased 600% in 3 weeks.

Keyword research works. You just need the right data—which is what InsightAgent provides.

Minimum: Update keywords monthly to catch new trends and adjust for seasonal changes.

Best practice: Check your keyword performance bi-weekly and update underperforming listings.

When to update immediately:

• Your listing views drop significantly (30%+ decrease)
• A new trend emerges in your niche
• You're preparing for seasonal events (Christmas, Mother's Day, etc.)
• You add new product variations or features

Seasonal timing:

• Christmas keywords: Start in September
• Valentine's Day: Start in December
• Mother's Day: Start in February
• Back to School: Start in June

Pro tip: Don't change all your keywords at once. Update 2-3 listings at a time, track results for 1-2 weeks, then apply successful changes to other listings. This lets you test what works without risking your entire shop's traffic.

Etsy keyword research and Google keyword research serve different purposes and use different data:

Data Source:

• Etsy: What people search WITHIN Etsy's marketplace
• Google: What people search on Google (which may not lead to Etsy)

Buyer Intent:

• Etsy: High intent (actively shopping on Etsy)
• Google: Mixed intent (researching, comparing, browsing)

Search Volume Accuracy:

• Etsy tools (like InsightAgent): Real Etsy search data
• Google-based tools: Estimates based on Google searches (often inaccurate for Etsy)

Example: A broad Google keyword idea like "handmade jewelry" may not map to how Etsy buyers search. On Etsy, shoppers often use more specific buying phrases such as "personalized gold name necklace" or "custom birthstone ring." Google can show broad discovery language; Etsy research should focus on marketplace buying intent.

Why this matters: If you optimize for Google keywords, you might rank on Google but not on Etsy. InsightAgent focuses on Etsy-specific keywords so you rank in Etsy search—where your buyers actually are.

Direct answer: InsightAgent may be better than Marmalead for sellers who want Etsy keyword research connected to AI-assisted listing drafts, tag ideas, and shop-level diagnostics in one workflow. Marmalead may fit sellers who prefer a keyword-focused interface and educational SEO workflow. Verify current Marmalead pricing, trial terms, data descriptions, and feature limits directly before buying.

Compare workflow, not accusations: Look at how each tool helps you choose keywords, validate competition, create all 13 tags, draft listing copy, and monitor results after publishing.

Best approach: Test both on the same real product idea and keep the tool that gives you clearer decisions with less manual rework.

No! InsightAgent offers 15 free credits with absolutely no credit card required. This is truly free access—not a "free trial" that auto-charges you later.

What you get free:

• 15 keyword research credits
• Full access to all features (no limitations)
• AI tag generator
• Multi-region keyword research
• 7-day sales data
• Beginner-Friendly filter
• AI title & description generator

No tricks:

• No expiration date on your credits
• No auto-enrollment in paid plans
• No spam emails or aggressive upsells
• No hidden features locked behind paywalls

After your 15 free credits: Choose to upgrade to a paid plan ($29-49/month) for unlimited access, or simply stop using the tool. No pressure.

Why we do this: We believe in our product. Once you see the quality of our data and how easy the tool is to use, most sellers upgrade naturally. No need for aggressive sales tactics.

Yes! InsightAgent supports multiple Etsy shops on all paid plans. You can:

• Connect 2+ Etsy shops to your account
• Switch between shops with one click
• Track keywords and trends for each shop separately
• Use credits across all connected shops

Free tier: 1 shop connection
Paid plans: Unlimited shop connections

This is perfect for sellers who:

• Run separate shops for different niches
• Manage client shops as an Etsy VA or coach
• Test product ideas in a secondary shop
• Separate branded vs. generic product lines

The Beginner-Friendly filter shows only keywords with:

• Competition under 2,500 listings (easier to rank)
• Proven 7-day sales activity (validated demand)
• Accessible for new shops (doesn't require 1,000+ reviews to compete)

Why it works for beginners: Competing in "jewelry" (8M results) as a new shop with 0 sales is nearly impossible. But competing in "custom pet portrait necklace" (1,200 results) is very achievable.

How to use it:

1. Go to Etsy Trends page
2. Activate "Beginner-Friendly" filter
3. Browse low-competition trends
4. Create products for these specific niches
5. Use InsightAgent's tag generator for perfect optimization

Success rate: Sellers who focus exclusively on Beginner-Friendly keywords in their first 6 months average 10x more sales than those who compete in broad, saturated categories.

InsightAgent provides keyword research for 5 Etsy marketplaces:

🇺🇸 United States (Etsy.com)

• Largest market
• Highest search volumes
• Most competition
• Best for: Established sellers

🇬🇧 United Kingdom (Etsy.co.uk)

• Premium buyers
• Higher average order value
• British spelling variations
• Best for: Vintage, handmade quality items

🇨🇦 Canada (Etsy.ca)

• Similar to US market
• 60% less competition
• Great for beginners
• Best for: Testing products before US launch

🇦🇺 Australia (Etsy.com.au)

• Growing market
• Low competition
• Seasonal opportunities (opposite of US)
• Best for: Unique, personalized products

🇩🇪 Germany (Etsy.de - Deutschland)

• Largest European market
• Quality-focused buyers
• German or English keywords
• Best for: Home decor, craft supplies

How to research multiple regions: Use the region dropdown in the keyword search bar. Switch between regions to compare search volumes and competition levels. Export data for each region to plan multi-market strategies.

Direct answer: InsightAgent's 7-day sales signals are designed to help sellers evaluate recent marketplace activity, but all third-party Etsy metrics should be treated as directional and validated before major inventory or listing decisions.

InsightAgent reviews observable listing changes and marketplace signals where available:

How we track sales:

• Monitor listing "quantity sold" counters
• Track sales badges and recent order timestamps
• Analyze shop announcement updates
• Cross-reference with Etsy's "X people have this in cart" indicators

Accuracy note: Results can vary by category, listing visibility, public counters, Etsy changes, and data availability.

Limitations: Some sellers disable public sales counters. For these listings, we estimate based on favorites growth, shop reviews, and competitor analysis.

Why freshness matters: Recent signals help you see what may be working now instead of relying only on broad or older keyword estimates. This helps you:

• Catch trends early (before competition increases)
• Avoid declining niches (save time and money)
• Validate demand before creating products
• Copy proven strategies from successful sellers

Competitor comparison: eRank, Marmalead, EverBee, and other tools may use different sources and models. Verify each provider's current methodology directly, then compare outputs against Etsy search results, listing competition, and your own shop performance.

Data export (CSV, Excel, PDF, or Google Sheets) is not currently available in InsightAgent. You can view all keyword research, trend data, and competitor analysis directly within the app and manually copy any results you need.

If export functionality is important to your workflow, we recommend bookmarking your research sessions and using the in-app results for your listing optimization directly.

Absolutely! InsightAgent is perfect for print-on-demand sellers because:

Fast Product Validation: Research keyword demand BEFORE creating designs. Don't waste time on designs nobody searches for.

Niche Discovery: Find specific long-tail keywords like "funny cat dad shirt" instead of competing in "cat shirt" (500K results).

Trend Detection: Catch viral trends early. Create designs for trending keywords before everyone else copies them.

Tag Optimization: POD listings need perfect SEO since you're competing with thousands of similar products. Our AI tag generator gives you an edge.

Multi-Region Opportunities: Upload once, sell globally. Research keywords in UK, Canada, and Australia to find less competitive markets.

Real example: POD seller used InsightAgent to find "plant mom shirt" trending with 2,400 results (vs 89K for "plant shirt"). Created design, ranked page 1, made 47 sales first month.

After using your 15 free credits, you have three options:

Option 1: Upgrade to Paid Plan

• Starter: $29/month - 50 keyword searches
• Essential: $39/month - 150 keyword searches
• Empire: $49/month - Unlimited keyword searches + advanced features

Option 2: Wait for Monthly Credit Refresh
Free accounts get 3 credits/month automatically (limited access)

Option 3: Stay Free
Continue using free features:

• Limited Trends database access (6 results per search)
• Read-only keyword data
• Access to blog content and tutorials

No pressure: We don't send aggressive upsell emails. We don't lock you out. You choose when/if to upgrade based on your needs.

Most sellers upgrade because:

• They see real results from the first 15 credits
• Time saved is worth $29-49/month (saves 5-10 hours of research)
• ROI is immediate (one extra sale/month pays for the tool)

Direct answer: InsightAgent is different from EverBee because it is designed around Etsy SEO workflows: keyword research, tags, titles, descriptions, and shop diagnostics in one place. EverBee is often evaluated for product research, analytics, and its browser-extension workflow.

Pricing and free access: Check current InsightAgent and EverBee plan pages directly because costs, trials, credits, and limits can change.

Data checks: Treat both tools' marketplace metrics as directional. Validate product ideas with Etsy search results, competition, recent signals where available, margins, and your own shop data.

Who should choose EverBee: Sellers who prioritize product research and extension-based browsing.

Who should choose InsightAgent: Sellers who want research to flow into AI-assisted Etsy listing optimization and shop-level decisions.

Best approach: Test both on the same product or listing update, then choose based on decision quality and time saved.

Yes! Finding low-competition keywords is one of InsightAgent's core strengths:

Competition Analysis: Every keyword search shows:

• Total number of competing listings
• Competition rating (Low/Medium/High)
• Beginner-Friendly indicator (under 2,500 results)

Smart Filtering:

• Filter by competition level
• Sort by "competition score"
• Combine with "7-day sales" data to find proven low-competition opportunities

Long-Tail Discovery: Our AI suggests longer, more specific keyword phrases that have:

• Higher buyer intent (people searching specific terms are ready to buy)
• Lower competition (fewer sellers targeting them)
• Better conversion rates (more qualified traffic)

Example:

• ❌ "Necklace" - 8M results, impossible to rank
• ⚠️ "Gold necklace" - 500K results, very difficult
• ✅ "Personalized gold name necklace" - 12K results, achievable
• ✅✅ "Custom gold name necklace for mom" - 1,200 results, EASY for beginners

InsightAgent helps you find those ✅✅ keywords that competitors miss.

Not yet, but it's in development! Currently InsightAgent works on:

• Desktop browsers (Chrome, Firefox, Safari, Edge)
• Mobile browsers (responsive web design)
• Tablet browsers

Mobile browser experience:

• Fully responsive design
• Touch-optimized interface
• Fast loading on 4G/5G
• All features available

Coming Q2 2026:

• iOS app (iPhone, iPad)
• Android app
• Offline keyword database
• Push notifications for trending keywords

Sign up for early access: Get notified when the mobile app launches

Currently InsightAgent is optimized exclusively for Etsy sellers. Our data comes directly from Etsy's marketplace, and our tools are designed specifically for Etsy's SEO requirements.

Why Etsy-only:

• Etsy's algorithm differs from Amazon, eBay, Shopify
• Tag requirements are unique to Etsy (13 tags, 20 chars each)
• Our 7-day sales data comes from Etsy listing tracking
• Multi-region support is built for Etsy's global marketplaces

Future platforms (roadmap):

• Amazon Handmade (Q3 2026)
• Shopify SEO tools (Q4 2026)
• Pinterest keyword research (2027)

For now: If you sell on multiple platforms, use InsightAgent for Etsy and other tools for additional channels. Our Etsy-specific focus is designed to give you actionable research for your Etsy shop.

When you have started your Etsy shop, and you haven't had any sales yet, you need to focus on low-competition and in demand products to succeed.
Beginner Friendly Trends are here to help you find these products.
When selecting a Beginner Friendly Trend, insert the keyword at the beginning of your title to get the best result.

Jessa has experimented with InsightAgent. She started a brand new shop two months ago. And in her new shop, she only creates products based on Insightagent current trends. At the time of writing this paragraph, Jessa made more than 1300 sales in her new store, focusing on the right trends.
In this video, Jessa is going to show you how she uses InsightAgent to find Etsy trends. Jessa is an Etsy coach based in Australia. She helps many Etsy sellers daily. Watch how she gets the most out of Insightagent.

Trends Database

This helps you discover trend ideas you may not have known to search for manually.
InsightAgent is designed to prioritize recent Etsy marketplace signals and keyword momentum before surfacing opportunities in the Trends database. Treat those signals as decision support, then validate them with your niche, margins, listing quality, and shop capacity.

Etsy-focused and up-to-date research

InsightAgent combines Etsy marketplace context, observable listing signals, and workflow tools so sellers do not have to translate generic keyword ideas into Etsy decisions alone. Other platforms may rely on different data sources or refresh schedules; verify current methodology directly with each provider.

Why InsightAgent data is useful?

InsightAgent is built around Etsy listing research: current search results, competition, recent signals where available, and practical next steps for tags, titles, and descriptions.
Use the data as directional guidance, compare it with Etsy autocomplete and current search results, and avoid making inventory or pricing decisions from a single metric.

A connected Etsy workflow for keyword research and listing optimization.

InsightAgent is designed to cover the core Etsy research, trend discovery, tag, title, description, and shop-analysis workflow in one place. Some sellers may still use other tools for education, bookkeeping, ads, or channel-specific tasks.

You can:

• Find trending products
• Find Beginner Friendly Trends
• Do Keyword research
• Find low-competition keywords
• Spot product daily sales
• 7-Days Sale's Signal
• Track competitors and Etsy shops
• Generate tags, titles, and descriptions
• Use the guides on how to use InsightAgent
• Use the guides on How to succeed on Etsy

No credit card needed

New users* will get 15 free credits to do keyword research and track Etsy shops.

The Etsy Trends feature has a free limited version. In the free version, your search results are limited to 6 results with random sorting.
By upgrading, you will benefit from Beginner friendly keywords and have full access to the trends database.

You get a 7-day money-back guarantee on the monthly plans.
Long-term plans are not refundable.
Contact online support, and we will refund the payment if the request is made within 7 days after becoming a paid customer for the first time.