What Percentage Does Etsy TakeFrom Every Sale?
Quick answer: Etsy takes 9.75% to 10.3% of every sale on average, consisting of a 6.5% transaction fee plus 3% payment processing fee, plus $0.45 in fixed charges. If your sale comes from Etsy's offsite advertising, add another 12-15%, bringing the total to 22-25%.
đź’°Understanding Etsy Fees
The Base Percentage: What Etsy Takes From Every Sale
Every single sale on Etsy—no exceptions—incurs these three fees. The 6.5% transaction fee is Etsy's base cut and applies to the complete amount your customer pays, including shipping. Many sellers mistakenly calculate the 6.5% on just the item price, but shipping is included, which increases what Etsy takes.
Transaction Fee: 6.5%
Applied to item price + shipping cost (not tax). This is Etsy's commission for using their marketplace—it cannot be avoided and applies to the complete amount your customer pays, including shipping.
Payment Processing: 3% + $0.25
Applied to total amount customer pays (including tax). Etsy Payments is mandatory in most countries. Higher than what you'd pay with Stripe or PayPal directly (2.9% + $0.30).
Listing Fee: $0.20
Applied to each listing when published or auto-renewed (every 4 months). While not a percentage, this fee affects your overall take-home, especially for lower-priced items.
What Percentage Does Etsy Take? The Real Math
Let's calculate the actual percentage Etsy takes from typical sales. The percentage Etsy takes decreases slightly as your sale price increases because the $0.45 in fixed fees ($0.20 + $0.25) becomes a smaller proportion of higher-value sales.
Example 1: $20 Sale (Small Item)
| Item price | $15.00 |
| Shipping charged | $5.00 |
| Customer pays | $20.00 |
| Transaction fee (6.5% of $20) | -$1.30 |
| Payment processing (3% + $0.25) | -$0.85 |
| Listing fee | -$0.20 |
| Total Etsy fees | -$2.35 |
| You receive | $17.65 |
Etsy's percentage: 11.75% of the sale price
Example 2: $50 Sale (Medium Item)
| Item price | $40.00 |
| Shipping charged | $10.00 |
| Customer pays | $50.00 |
| Transaction fee (6.5% of $50) | -$3.25 |
| Payment processing (3% + $0.25) | -$1.75 |
| Listing fee | -$0.20 |
| Total Etsy fees | -$5.20 |
| You receive | $44.80 |
Etsy's percentage: 10.4% of the sale price
Example 3: $100 Sale (Higher-End Item)
| Item price | $85.00 |
| Shipping charged | $15.00 |
| Customer pays | $100.00 |
| Transaction fee (6.5% of $100) | -$6.50 |
| Payment processing (3% + $0.25) | -$3.25 |
| Listing fee | -$0.20 |
| Total Etsy fees | -$9.95 |
| You receive | $90.05 |
Etsy's percentage: 9.95% of the sale price
How Much Is Etsy Listing Fee? The $0.20 Breakdown
The listing fee works differently than percentage-based fees. You pay $0.20 when publishing a new listing, when a listing auto-renews after 4 months, or when a sold item automatically re-lists (if auto-renew is enabled). You don't pay again when editing a listing (price, photos, description changes are free) or for sold items during their listing period (the $0.20 covers multiple sales within 4 months).
Listing Fee Impact by Price Point
| Item Price | $0.20 as % of Sale |
|---|---|
| $5 | 4.0% |
| $10 | 2.0% |
| $20 | 1.0% |
| $50 | 0.4% |
| $100 | 0.2% |
Lesson: The listing fee hurts low-price items disproportionately. Selling a $5 item means the listing fee alone is 4% of your revenue.
The Hidden Percentage: Offsite Ads (12-15%)
This is where Etsy's percentage can spike dramatically. Etsy advertises your products on Google, Facebook, Instagram, and Pinterest. When a customer clicks one of these ads and buys within 30 days, you pay an additional 15% fee if you made under $10,000 in the past 12 months (you can opt out), or a mandatory 12% fee if you made $10,000+ in the past 12 months (you cannot opt out).
⚠️ Example: $60 Sale via Offsite Ads (Small Shop)
| Component | Amount | % of Sale |
|---|---|---|
| Customer pays | $60.00 | 100% |
| Transaction fee (6.5%) | -$3.90 | 6.5% |
| Payment processing (3% + $0.25) | -$2.05 | 3.4% |
| Listing fee | -$0.20 | 0.3% |
| Offsite Ads fee (15%) | -$9.00 | 15% |
| Total fees | -$15.15 | 25.25% |
| You receive | $44.85 | 74.75% |
Etsy's cut jumped from ~10% to 25% because of the Offsite Ads fee.
🚨 The $10,000 Trap: Mandatory 12% Forever
Once your shop crosses $10,000 in trailing 12-month sales:
- •Offsite Ads becomes mandatory
- •You cannot opt out
- •You pay 12% on every ad-driven sale forever
Many sellers strategically stay under $10,000 to maintain control over advertising. Still expensive at 12%, but better than the 15% rate for smaller shops.
How to Reduce the Percentage Etsy Takes
You can't eliminate Etsy's fees, but you can minimize their impact with strategic pricing, smart advertising choices, and better listing optimization.
âś… Price Correctly From Day One
Use the formula: Minimum Price = (Costs + Desired Profit) / (1 - Etsy Fee %)
Don't price based on cost + profit. Price to achieve profit AFTER all Etsy fees. Use Etsy Fee Calculator to instantly calculate the price you need.
âś… Opt Out of Offsite Ads (If Under $10K)
If Offsite Ads is eating your profits, turn it off in Shop Manager → Settings → Offsite Ads.
Monitor sales for 30 days. If sales stay similar, you just saved 15% in fees. If they drop significantly, turn it back on.
âś… Increase Average Order Value
Fixed fees ($0.20 + $0.25) hurt small sales more. Bundle products, offer free shipping over $35, or create product variations.
A $20 order has 2.25% in fixed fees. A $100 order has only 0.45% in fixed fees.
âś… Build Your Own Traffic Sources
Sales from your own marketing avoid Offsite Ads fees. Use Instagram, TikTok, Pinterest, email lists, and SEO-optimized listings.
Every organic sale is 10% in fees instead of 25%. Use AI Workspace to optimize listings and rank higher in Etsy search.
Etsy's Percentage Compared to Competitors
Etsy's base ~10% is competitive among marketplace platforms. The problem is forced Offsite Ads at 12-15%, which you can't control or opt out of once over $10K.
| Platform | Base % | Payment % | Ads % | Total (No Ads) | Total (With Ads) |
|---|---|---|---|---|---|
| Etsy | 6.5% | 3% + $0.25 | 12-15% | ~10% | ~22-25% |
| Amazon Handmade | 15% | Included | Variable | 15% | 15-30% |
| eBay | 12.9% | 2.9% + $0.30 | 2-15% | ~16% | ~18-31% |
| Shopify | $0 | 2.9% + $0.30 | You control | 3% + $39/mo | Variable |
Frequently Asked Questions
The Bottom Line: How Much Money Does Etsy Take Per Sale?
Best case (digital, no ads):
~10%
Standard case (physical, no ads):
~10-11%
With Offsite Ads (under $10K):
~24-25%
With Offsite Ads ($10K+):
~21-22%
The real question isn't "what percentage does Etsy take?"
It's "am I pricing my products to be profitable AFTER Etsy takes their cut?"
Most sellers fail because they don't factor in all fees when pricing. Don't guess—calculate your exact fees and true profit margins with our free tools.
Next Steps: Price Smarter, Profit More
Now that you know exactly what percentage Etsy takes, take action:
1. Calculate Fees
See exactly how much Etsy takes from every price point
2. Adjust Pricing
Find profitable price points after all fees
3. Track Profit
Ensure Etsy's cut isn't eating your margins over time
This guide provides general information about Etsy fees as of February 2026. Fee structures may change. Always verify current fees in your Etsy Shop Manager. InsightAgent is not affiliated with Etsy.
Ready to Maximize Your Etsy Profits?
Use our AI-powered tools to calculate exact fees, track real profit margins, and optimize your listings for maximum profitability.