Best Selling Wall Art on EtsyWhat Actually Sells in 2026
Wall art is Etsy's #3 digital product category with over 4.2 million listings and $850M+ in annual sales. Shops like TheDigitalDownload (500K+ sales) and InstantDownloadCo (420K+ sales) prove the market works. The question isn't whether wall art sells—it does. The question is: Which styles, sizes, and price points convert in 2026?
🎨Quick Answer: Best Selling Wall Art on Etsy 2026
The top-selling wall art styles on Etsy in 2026 are: (1) Minimalist Line Art ($8-25 digital, $30-60 physical), (2) Botanical Prints (evergreen demand, 15-20% of wall art market), (3) Abstract Modern Art (premium pricing $15-40 digital), (4) Typography/Quote Prints (high conversion, impulse buy), and (5) Nursery Art Sets (3-piece sets, $25-45 digital bundles).
Data Insight:
Digital wall art has 85-95% profit margins vs 30-50% for physical prints. Top sellers offer both formats: digital at $8-15 (volume), physical at $30-80 (margin). The sweet spot strategy: 70% digital listings (traffic) + 30% physical (higher AOV).
Conversion data:
Sets of 3-6 prints convert 2.4X better than single prints. Buyers perceive higher value ($25 for 3 prints vs $10 for 1) and complete a "room look" in one purchase.
Bottom line: Focus on specific room types (nursery, bedroom, office), offer instant digital + physical options, and bundle sets to increase average order value from $12 to $35+.
Understanding Etsy's Wall Art Market
Why wall art is one of Etsy's most profitable categories
What Makes Wall Art Sell on Etsy?
Wall art succeeds on Etsy because it solves a specific decorating need with low perceived risk. Unlike furniture or rugs, buyers can easily swap art if it doesn't work—reducing purchase anxiety.
Market Size (2024-2026):
- 4.2M+ active wall art listings on Etsy
- $850M+ annual wall art sales (digital + physical combined)
- 95.5M active Etsy buyers, ~22% purchase wall art annually
- Digital wall art: 1.8M listings, growing 25% YoY
- Physical prints: 2.4M listings, growing 12% YoY
Why Digital Wall Art Works
- Zero inventory cost — Create once, sell infinitely
- Instant delivery — No shipping logistics or delays
- 85-95% profit margins — Only Etsy fees (6.5% + 3% + $0.20)
- Global market — No international shipping concerns
- Scalable — Sell 1 or 10,000 copies at same effort
- Customer preference — Print locally at preferred size/framing
Why Physical Prints Work
- Higher price points — $30-80 vs $8-15 for digital
- Perceived value — "Real" art commands premium pricing
- Gifting advantage — Ready-to-gift, arrives wrapped
- Less competition — Fewer sellers want inventory/shipping
- Repeat customers — Buyers return for matching sets
- Upsell opportunities — Frame add-ons increase AOV 40%
Best Strategy: Offer both. Digital for volume/traffic, physical for margins/gifting.
Top 7 Wall Art Styles That Sell on Etsy (2026)
Real sales data and performance metrics
Minimalist Line Art
Examples: Single-line face sketches, one-line body art, continuous line drawings, abstract figure art, minimalist mountain/wave line art
Pro Tip: Create sets of 2, 3, or 4 coordinating prints. Price individual at $10, set of 3 at $22 (saves $8, increases AOV). Use neutral palettes (black/white, beige/brown, navy/gold).
Botanical & Nature Prints
Examples: Vintage botanical illustrations, pressed flower prints, leaf/fern art, wildflower watercolors, succulent/cactus prints
Pro Tip: Offer vintage-style botanical charts (looks expensive, high perceived value). Create seasonal collections (spring florals, autumn leaves). Bundle by color family (all greenery, all pink florals).
Abstract Modern Art
Examples: Neutral abstract shapes, Matisse-inspired cutouts, mid-century modern art, colorful geometric prints, textured abstract paintings
Pro Tip: Offer in multiple sizes (8x10, 11x14, 16x20, 24x36). Create colorway variations (same design, 5 color palettes) to increase shop inventory with minimal effort.
Typography & Quote Prints
Examples: Motivational quotes, Bible verses, song lyrics, funny sayings, family rules prints, definition prints ("Home is where...")
Pro Tip: Niche by room (kitchen quotes, bedroom sayings, office motivation) or recipient (new mom, teacher, nurse). Avoid overused quotes—find fresh sayings or create custom typography layouts for common phrases.
Nursery & Kids Room Art
Examples: Woodland animal prints, alphabet/number charts, "You are my sunshine" lyrics, moon/star nursery art, rainbow/cloud prints
Pro Tip: Always sell as **sets of 3-4 coordinating prints**. Price set at $28-35 (vs $10 each = $40 value). Offer boy, girl, and gender-neutral collections. Include sizing guide for over-crib placement (safety concern = trust builder).
Vintage & Retro Prints
Examples: Vintage travel posters, retro kitchen art, 1970s boho prints, mid-century modern designs, vintage botanical charts
Pro Tip: Public domain art (pre-1928) = zero copyright issues. Recolor/restore vintage prints for modern palettes. Niche by decade (1920s Art Deco, 1960s psychedelic, 1970s earth tones).
Personalized & Custom Wall Art
Examples: Family name prints, custom coordinates (wedding location), star map of special date, custom pet portraits, personalized birth stats
Pro Tip: Charge 40-60% more than non-custom prints ($18 vs $10). Offer fast turnaround (24-48 hours) for extra $5-8. Create templates so "customization" is just text changes (scalable).
Digital vs Physical Prints: Pricing Strategy
How top shops maximize profit with dual formats
Pricing Framework Table
| Format | Typical Price | Production Cost | Etsy Fees (10%) | Profit | Margin | Best For |
|---|---|---|---|---|---|---|
| Digital 8x10 | $8-12 | $0 | $0.88 | $7.12 | 89% | Volume sales, traffic generation |
| Digital Set (3 prints) | $22-28 | $0 | $2.50 | $22.50 | 90% | Higher AOV, bundle strategy |
| Physical 8x10 Print | $30-40 | $8 (print+ship) | $3.50 | $21.50 | 62% | Gift buyers, premium perception |
| Physical 11x14 Print | $45-60 | $12 | $5.25 | $37.75 | 70% | Larger rooms, statement pieces |
| Framed 8x10 | $60-85 | $22 (frame+print+ship) | $7.25 | $43.75 | 62% | Ready-to-hang, highest AOV |
Key Insights:
1. Digital wins on margin, physical wins on profit per sale
Digital $10 print = $9 profit. Physical $40 print = $25 profit.
Strategy: Use digital to drive shop traffic (more listings, lower prices = more visitors). Convert 20-30% to physical with "also available as print" option.
2. Sets increase AOV 2-3X with minimal extra work
Single print: $10. Set of 3: $25. Buyer saves $5, you earn $15 more.
Most successful shops: 60% sets, 40% individual prints.
3. Frame add-ons increase AOV by 40-60%
Print: $40. Print + frame: $70. Frame cost: $15. Extra profit: $15.
Offer 2-3 frame options (black, white, natural wood). Use print-on-demand frame partners (Printful, Gelato).
Dual-Format Strategy (Real Example)
Shop: ArtPrintsVicky (500K+ sales)
Strategy:
- Lists every design in 3 formats: Digital, physical print, framed print
- Digital ($10): 55% of sales, drives traffic
- Physical print ($38): 30% of sales, higher margin
- Framed ($72): 15% of sales, highest profit
Results:
- Average order value: $24 (vs $10 digital-only shops)
- Profit margin: 75% blended (90% digital + 50% physical weighted)
- Customer LTV: $48 (buyers return for matching prints)
Best-Selling Wall Art by Room Type
What sells for each space in the home
🛋️ Living Room Wall Art
<strong>What Sells:</strong> Large abstract prints (16x20+), gallery wall sets (6-9 prints), statement pieces, neutral modern art, botanical prints<br/><br/><strong>Price Range:</strong> $15-40 digital | $50-150 physical<br/><br/><strong>Buyer Intent:</strong> Creating focal point, filling large wall space, impressing guests<br/><br/><strong>Top Keywords:</strong> "large living room wall art," "above couch art," "modern living room prints," "neutral abstract art"<br/><br/><strong>Winning Strategy:</strong> Offer in multiple sizes (same design at 11x14, 16x20, 24x36). Create "gallery wall sets" with odd numbers (3, 5, 7, 9 prints) in coordinating styles.
🛏️ Bedroom Wall Art
<strong>What Sells:</strong> Calming abstract, botanical prints, typography ("let's stay in bed"), minimalist art, soft color palettes<br/><br/><strong>Price Range:</strong> $10-25 digital | $30-70 physical<br/><br/><strong>Buyer Intent:</strong> Creating relaxing atmosphere, above-bed statement, matching decor<br/><br/><strong>Top Keywords:</strong> "above bed wall art," "bedroom prints set of 2," "calming bedroom art," "master bedroom wall decor"<br/><br/><strong>Winning Strategy:</strong> Sell in pairs (symmetrical above bed) or single large statement piece. Use soft colors (blush, sage, cream, grey). Emphasize "calming" and "serene" in descriptions.
🍼 Nursery Wall Art
<strong>What Sells:</strong> Sets of 3-4 coordinating prints, alphabet/number charts, "you are my sunshine," woodland animals, moon/stars, name prints<br/><br/><strong>Price Range:</strong> $25-40 digital sets | $60-140 physical sets<br/><br/><strong>Buyer Intent:</strong> Decorating before baby arrives, baby shower gifts, Instagram-worthy nursery<br/><br/><strong>Top Keywords:</strong> "nursery wall art set of 3," "woodland nursery prints," "baby boy wall art," "personalized nursery decor"<br/><br/><strong>Winning Strategy:</strong> ALWAYS sell as sets (not singles). Offer boy/girl/neutral options. Include size guide for safe above-crib placement (12+ inches from mattress). Bundle with name print for +$8.
💻 Home Office Wall Art
<strong>What Sells:</strong> Motivational quotes, minimalist modern, abstract geometric, vintage maps, line art, monochrome prints<br/><br/><strong>Price Range:</strong> $10-28 digital | $35-75 physical<br/><br/><strong>Buyer Intent:</strong> WFH setup, Zoom background, productivity inspiration, professional aesthetic<br/><br/><strong>Top Keywords:</strong> "home office wall art," "motivational office prints," "zoom background art," "modern office decor"<br/><br/><strong>Winning Strategy:</strong> Target remote workers ("upgrade your Zoom background"). Offer professional color schemes (black/white, navy/gold). Create motivational quote bundles for entrepreneurs/creatives.
🍽️ Kitchen/Dining Room Wall Art
<strong>What Sells:</strong> Food/wine quotes, vintage kitchen art, botanical herbs, coffee prints, "gather" signs, farmhouse style<br/><br/><strong>Price Range:</strong> $8-20 digital | $25-60 physical<br/><br/><strong>Buyer Intent:</strong> Completing kitchen refresh, farmhouse aesthetic, conversation starters<br/><br/><strong>Top Keywords:</strong> "kitchen wall art," "dining room prints," "farmhouse kitchen decor," "coffee bar wall art"<br/><br/><strong>Winning Strategy:</strong> Niche by kitchen style (farmhouse, modern, French country). Offer sets (set of 3 herb prints). Use food/beverage themes ("but first, coffee," "wine o'clock").
🚿 Bathroom Wall Art
<strong>What Sells:</strong> Minimalist spa vibes, botanical eucalyptus, "relax" typography, ocean/beach themes, neutral abstract<br/><br/><strong>Price Range:</strong> $8-18 digital | $25-50 physical<br/><br/><strong>Buyer Intent:</strong> Spa-like bathroom, budget-friendly refresh, small wall spaces<br/><br/><strong>Top Keywords:</strong> "bathroom wall art," "small bathroom prints," "spa bathroom decor," "eucalyptus bathroom art"<br/><br/><strong>Winning Strategy:</strong> Emphasize **moisture-resistant printing** for physical (or recommend framing under glass). Keep sizes small (5x7, 8x10). Use calming colors (seafoam, grey, white).
Wall Art Sizes: What Sells Best
Optimal dimensions for different spaces and price points
Digital Downloads (Buyer prints at preferred size):
- Provide multiple size ratios in one download (4:5 ratio for 8x10/16x20, 2:3 ratio for 12x18/24x36)
- Most common buyer print sizes: 8x10 (budget), 11x14 (medium), 16x20 (statement), 24x36 (large wall)
- Tip: Specify "optimized for 8x10, 11x14, 16x20" in title—reduces size questions
Physical Prints (Most Popular):
- 8x10 — Best seller (affordable, fits standard frames, works anywhere)
- 11x14 — Second most popular (larger impact, still affordable $40-50)
- 16x20 — Statement size (living room, bedroom, $60-80)
- 5x7 — Small spaces (bathroom, shelves, nightstand, $20-30)
Gallery Wall Sets:
- Set of 3: Most popular (8x10 prints, $25-35 digital, $75-110 physical)
- Set of 6: Medium (mix of 8x10 and 5x7, $35-45 digital, $110-160 physical)
- Set of 9: Large wall coverage ($45-60 digital, rare in physical due to shipping cost)
Odd numbers (3, 5, 7, 9) convert better than even numbers — easier to create balanced, asymmetrical gallery walls.
Wall Art Pricing: How to Price for Profit
Data-driven pricing strategies from top sellers
Pricing Psychology Tactics
1. Price Anchoring with Sets
- Single print: $10
- Set of 3: $24 (saves $6!)
- Set of 6: $40 (saves $20!)
Result: 68% of buyers choose set of 3 (higher AOV than single print buyers).
2. Tiered Pricing Strategy
Offer same design in 3 formats:
- Digital download: $10 (volume play, 60% of sales)
- Physical print: $38 (margin play, 25% of sales)
- Framed print: $72 (premium play, 15% of sales)
Result: Buyers choose middle option 45% of time (physical print = your target).
3. "Good, Better, Best" Bundles
- Good: 1 print digital - $10
- Better: 3 prints digital - $22 ← MOST POPULAR (label as "Best Value")
- Best: 6 prints digital - $35 (label as "Complete Set")
Result: "Better" option gets 55% of bundle sales.
4. Size-Based Pricing
Don't charge linearly by size. Use perceived value:
- 8x10 physical: $35 (base price)
- 11x14 physical: $45 (+$10, but costs you $3 more)
- 16x20 physical: $65 (+$20, but costs you $7 more)
Larger sizes = higher margins because costs don't scale linearly.
Competitive Pricing Research
How to Price Your Wall Art:
- 1. Search Etsy for your art style + "wall art" (e.g., "minimalist line art wall art")
- 2. Filter by "Top Customer Reviews" (shows best sellers)
- 3. Analyze pricing of top 20 listings:
- Digital: Most common price range
- Physical: Most common + 10-15% (your differentiation premium)
- 4. Don't be cheapest — Cheap = low quality perception. Aim for middle 50% of price range.
Pricing Benchmarks (2026 Data):
- Digital single print: $8-15 (sweet spot: $10-12)
- Digital set of 3: $20-30 (sweet spot: $24-26)
- Physical 8x10: $30-45 (sweet spot: $35-38)
- Physical 11x14: $40-60 (sweet spot: $45-50)
- Framed 8x10: $60-90 (sweet spot: $70-75)
Wall Art SEO: Keywords That Convert
How to rank on Etsy's first page
Title Formula for Wall Art
Formula: [Style] [Subject] [Format] [Use Case] [Size]
❌ Generic: "Beautiful Wall Art Print"
✅ Optimized: "Minimalist Line Art Print | Modern Bedroom Wall Decor | Digital Download 8x10"
✅ Optimized: "Botanical Print Set of 3 | Farmhouse Kitchen Wall Art | Printable Herb Poster"
✅ Optimized: "Abstract Nursery Wall Art | Boho Rainbow Prints | Neutral Gender Baby Room Decor"
Title Best Practices:
- Front-load primary keyword (first 40 characters show in search)
- Include "digital download" or "printable" if digital (buyers filter by this)
- Mention size or "set of X" in title
- Use ONE pipe separator | for readability
- Don't keyword stuff — make it readable for humans
Tag Strategy (Use All 13!)
Tag Framework:
- 3 tags: Primary keywords (e.g., "wall art," "printable art," "digital download")
- 3 tags: Style descriptors (e.g., "minimalist art," "modern prints," "abstract wall art")
- 3 tags: Room/use case (e.g., "bedroom decor," "nursery art," "living room wall art")
- 2 tags: Color/theme (e.g., "neutral wall art," "black and white")
- 2 tags: Occasion/recipient (e.g., "housewarming gift," "new home gift")
Long-Tail Tag Examples:
- "above bed wall art"
- "gallery wall set of 6"
- "minimalist line drawing"
- "botanical print set"
- "neutral nursery decor"
Description Structure
First 160 characters = Meta description (shows in Google search results)
Winning Structure:
- 1. Hook: Solve a problem ("Looking for the perfect above-bed wall art?")
- 2. What it is: Clear description ("This set of 3 minimalist line art prints...")
- 3. What's included: Sizes, format, file types ("Instant download with 5 sizes: 4x6, 5x7, 8x10, 11x14, 16x20 in JPG and PDF")
- 4. Benefits: Why it's great ("Create a gallery wall in minutes, print at home or local print shop, save $$$")
- 5. Use cases: Where to use ("Perfect for bedroom, living room, nursery, home office")
- 6. Specs: Technical details (paper recommendations, printing tips, color profile: RGB)
- 7. Gifting: Mention if gift-appropriate ("Makes a thoughtful housewarming or wedding gift")
- 8. CTA: Encourage favoriting or browsing shop ("❤️ Favorite this shop for new designs weekly!")
Wall Art Seller Mistakes: What NOT to Do
Avoid these pitfalls that cost sellers thousands
Common Mistakes to Avoid
❌Don't Do This
- •Use copyrighted images/quotes — Disney, song lyrics, brand logos = shop suspension
- •Sell only single prints — Miss 70% of bundle revenue opportunity
- •Ignore file quality — 300 DPI minimum, 150 DPI looks pixelated when printed
- •Skip listing variations — Offer 3-5 colorways of same design (black/white, beige, navy, etc.)
- •Price too low — $3 digital prints = "low quality" perception, race to bottom
- •Forget printing instructions — Digital buyers need guidance (paper type, print settings)
- •Copy trendy quotes verbatim — Oversaturated ("Live Laugh Love" has 45K+ listings)
- •Neglect SEO — 90% of Etsy traffic comes from search, not browse
✅Do This Instead
- •Offer both digital AND physical formats — Capture both buyer types, 40% higher revenue
- •Sell in sets (3, 6, 9 prints) — 2.4X higher AOV than single prints
- •Use room-specific keywords — "Nursery wall art" converts better than "wall art"
- •Provide size/printing guides — Reduces questions and refund requests by 60%
- •Show mockups in real rooms — Lifestyle photos increase conversion 35%
- •Create cohesive collections — Buyers purchase 2.1 items on average from themed collections
- •Charge premium for custom/personalized — 50-70% markup justified
- •Use neutral colors as base — Broadest appeal, easier to match decor
Biggest Mistakes by New Sellers:
1. Creating art they like vs art that sells
Solution: Research top sellers, validate demand BEFORE creating inventory
2. Not niching down enough
- Too broad: "Wall art" (4.2M listings)
- Better: "Minimalist bedroom wall art" (45K listings)
- Best: "Minimalist black and white line art for modern bedroom" (8K listings)
3. Inconsistent shop aesthetic
Mixing too many styles confuses buyers and dilutes brand
Solution: Choose 2-3 complementary styles max (e.g., minimalist + botanical)
4. Underpricing to compete
- $5 digital prints = need 200 sales for $1K revenue
- $12 digital prints = need 83 sales for $1K revenue
- Higher prices = less volume needed + quality perception
Wall Art Trends 2026: What's Gaining Traction
Emerging styles and declining trends
Rising Trends ↗️
1. Grandmillennial/Granny Chic
Vintage florals, chinoiserie, toile patterns, ornate frames
Appeals to Gen Z nostalgia + maximalism movement
Search volume: +45% YoY
Competition: Medium (emerging trend, not saturated yet)
2. Dopamine Decor
Bold colors, joyful patterns, maximalist gallery walls, eclectic prints
Counter to years of minimalism, TikTok-driven trend
Search volume: +67% YoY ("colorful wall art")
Competition: Medium-Low (opportunity zone)
3. Sustainability Messaging
Earth tone abstracts, nature-focused, "green living" quotes, eco-conscious themes
Aligns with Gen Z/Millennial values
Search volume: +28% YoY
Premium pricing opportunity (+15-20% vs standard)
4. Personalized Data Art
Custom star maps, coordinate prints, Spotify song codes, meaningful dates
Gifting staple, premium pricing
Search volume: Stable but evergreen
Competition: Medium-High but high conversion
5. "Quiet Luxury" Aesthetic
Muted tones, organic shapes, understated elegance, no text
Wealthy minimalism, neutral sophistication
Search volume: +35% YoY ("neutral wall art")
Higher price tolerance ($15-30 digital vs $8-12 standard)
Declining Trends ↘️
1. Farmhouse/Rustic
Peaked 2018-2021, now oversaturated
"Live Laugh Love," barn doors, shiplap references
Still sells but extremely competitive (200K+ listings)
Advice: Skip unless you have unique angle
2. Basic Motivational Quotes
"Be Kind," "Good Vibes Only," "Choose Joy" oversaturated
50K+ listings for common phrases
Advice: Use fresh quotes or unique typography treatments
3. Chevron/Geometric Patterns
Dated (2015 Pinterest trend), low demand
Advice: Skip, pursue modern abstract instead
4. Overly Trendy Memes
Short lifespan, doesn't age well
Buyers want timeless art for long-term display
Advice: Evergreen > viral trends
2026 Prediction: Dark Academia Art
- Vintage library vibes, classical art reproductions, moody landscapes
- Rising search interest (+52% in past 6 months)
- Low competition (niche still forming)
- Target audience: Students, book lovers, intellectual aesthetic
- Opportunity: Get in early before saturation
Production Options: Digital vs Print-on-Demand vs Self-Fulfillment
How to deliver your wall art to customers
💾 Digital Downloads (Recommended for Beginners)
<strong>How it works:</strong> Create art → Upload as digital listing → Buyer purchases → Instantly receives download → Buyer prints locally<br/><br/><strong>Pros:</strong> Zero inventory, shipping, or handling | Infinite scalability | 90-95% profit margins | No fulfillment headaches | Global sales<br/><br/><strong>Cons:</strong> Lower price points ($8-15 vs $30-80 physical) | Can't offer framing | Customer quality depends on their printer<br/><br/><strong>Best For:</strong> New sellers, low startup budget, maximum profit margin, scaling quickly
🖨️ Print-on-Demand (Middle Ground)
<strong>How it works:</strong> Upload designs to POD platform (Printful, Printify, Gelato) → Integrate with Etsy → Customer orders → POD prints and ships directly<br/><br/><strong>Pros:</strong> No inventory or upfront costs | Professional quality printing | Can offer framing options | Hands-off fulfillment | Faster shipping<br/><br/><strong>Cons:</strong> Lower margins (40-60% vs 90% digital) | Less control over quality | Longer processing time (3-5 days)<br/><br/><strong>Best For:</strong> Want physical products without inventory, testing new designs, offering framed options<br/><br/><strong>Recommended Partners:</strong> Printful (best quality, higher cost), Printify (more vendors, cheaper), Gelato (global network, faster EU/international)
📦 Self-Fulfillment (Highest Margin for Physical)
<strong>How it works:</strong> Print in bulk (local printer or home printer) → Store inventory → Ship orders yourself<br/><br/><strong>Pros:</strong> Highest profit margins (50-75%) | Quality control | Faster shipping (same day) | Branded packaging | Bulk printing = lower per-unit cost<br/><br/><strong>Cons:</strong> Upfront inventory cost | Time-intensive packing/shipping | Storage space needed | Risk of unsold inventory<br/><br/><strong>Best For:</strong> Established sellers, high-volume shops (50+ orders/week), distinctive branded packaging<br/><br/><strong>Cost Comparison (8x10):</strong> Digital: $0 cost → $10 price → $9 profit (90%) | POD: $12 cost → $40 price → $25 profit (62%) | Self-fulfill: $6 cost → $40 price → $30 profit (75%)
Etsy Wall Art Market by the Numbers
Frequently Asked Questions
Everything you need to know about selling wall art on Etsy.
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Sales figures, pricing, and market data are based on publicly available Etsy listings, market research, and seller reports as of February 2026. Individual results vary based on product quality, marketing efforts, competition, and seasonal factors. This guide is educational and does not guarantee specific income or sales outcomes. Always conduct your own market research and comply with Etsy's policies and copyright laws before launching products.
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