Etsy Best Sellers ToolFind What's Actually Selling in 2025
The Etsy Best Sellers tool shows you what's actually selling right now across all 16 Etsy categories with real sales estimates, not outdated Google search data. Unlike competitors that show "popular searches," we reveal actual product performance: which shops are growing fastest, which products have the highest revenue, and which niches have room for new sellers.
Key insight: The #1 mistake new Etsy sellers make is building products around what seems popular instead of what's actually generating revenue. This tool eliminates that guesswork.
What Makes This Different?
The difference between keyword tools and sales data is the difference between what people search for and what they actually buy.
| Feature | Traditional Keyword Tools | InsightAgent Best Sellers Tool |
|---|---|---|
| Data Source | Shows Google search volume (what people are *searching* for) | Shows Etsy sales data (what people are *buying*) |
| Update Frequency | Updated monthly from stale data | Updated twice daily from real Etsy activity |
| Revenue Insights | Tells you "personalized gifts" is popular | Shows you which personalized gifts generated $127K last month |
| Competition Analysis | Generic "high competition" warnings | Exact listing counts + growth rate analysis |
| Pricing Data | No pricing insights | Average price points + profit margin estimates |
The difference: Other tools tell you what's trending on Google. We tell you what's trending on Etsy and actually converting into sales.
Why You Need Best Seller Data (Not Just Keyword Data)
The Keyword Trap
A keyword can have 100,000 monthly searches but terrible sales if:
- Buyers are "window shopping" (browsing, not buying)
- Products are too expensive for impulse purchases
- Most searches come from Pinterest traffic (low buyer intent)
- Etsy's algorithm doesn't show those listings in search results
Bad Opportunity
"etsy wall art" - 90,500 monthly searches
- • Top 10 shops capture 73% of revenue
- • Average price: $18 (low profit after fees)
- • 847,000 active listings (extreme competition)
- • Conversion rate: 0.4% (terrible)
Better Opportunity
"custom pet portrait illustration" - 4,100 searches
- • Average price: $87 (high perceived value)
- • 34,000 active listings (manageable)
- • Conversion rate: 3.2% (8x better)
- • Top shops outside top 10 growing 45% MoM
This is why sales data > search data for product selection.
How to Use the Best Sellers Tool
Choose Your Category or Niche
Start broad, then narrow down:
For beginners: Filter by "Low Competition" (<2,500 listings) to find niches where you can realistically rank in top search results.
For experienced sellers: Filter by "High Revenue" ($50K+/month category potential) to find established markets worth entering.
Analyze Top Performing Shops
Click any best-selling product to see:
- • Sales estimates: Monthly revenue projections based on review velocity
- • Growth trajectory: Is this shop plateauing or accelerating?
- • Pricing strategy: Average order value, discount patterns, shipping costs
- • Product mix: What percentage of sales come from their #1 product vs. catalog depth?
- • Customer sentiment: What buyers love (and what they complain about)
Red flags to watch for:
- • Shops with 90%+ revenue from one product (vulnerable to trends)
- • Negative sentiment trends (complaints increasing month-over-month)
- • Sudden growth spikes (often paid ads, not sustainable organic traffic)
Find Your Entry Point
Don't try to compete directly with best sellers. Find the gaps:
Gap #1: Underserved price points
If top sellers charge $45-$75, consider premium ($95-$145) or budget ($22-$35) positioning
Gap #2: Unmet customer complaints
Read reviews on best sellers. What do buyers wish was different? That's your product roadmap.
Gap #3: Narrow specialization
"Custom pet portraits" is competitive. "Custom pet portraits in watercolor style of specific dog breeds" is wide open.
Validate With Complementary Tools
Use InsightAgent's connected tools for complete validation:
- Keyword Research Tool → Confirm search volume and keyword difficulty
- Shop Analyzer → Deep-dive on your top 3 competitors
- Niche Research → Confirm market size and growth trends
- Review Analysis → Extract buyer pain points from top sellers
Best Seller Categories to Watch in 2025
Based on InsightAgent's real-time Etsy sales analysis
🔥 Hot Categories (High Growth, Medium Competition)
1. Digital Products for Small Businesses
+89% YoYExamples: Instagram templates, logo kits, Canva templates
Avg Price: $12-$45 per product
Top Revenue: $8K-$35K/month revenue
2. Sustainability & Zero Waste
+67% YoYExamples: Reusable alternatives to disposables
Avg Price: $22-$65
Top Revenue: Strong buyer loyalty (repeat purchase rate: 34%)
3. Pet Products (Non-Apparel)
+54% YoYExamples: Custom pet portraits, memorial items, personalized accessories
Avg Price: $35-$120
Top Revenue: High emotional value = premium pricing accepted
Best Sellers by Etsy Category (2025 Data)
Home & Living
Top sub-categories:
Opportunity:
Custom house number signs (2,400 listings, $65 avg price, growing 34% QoQ)
Jewelry
Top sub-categories:
Opportunity:
Zodiac constellation jewelry (8,100 listings, $42 avg, growing 67% YoY)
Weddings
Top sub-categories:
Opportunity:
Divorce party supplies (340 listings, $28 avg, growing 210% YoY)
Art & Collectibles
Top sub-categories:
Opportunity:
Pet memorial artwork ($78 avg, 4.5K listings, 51% gift intent)
Common Mistakes When Using Best Seller Data
❌ Mistake #1: Copying Best Sellers Exactly
Why it fails:
Best sellers already have 10,000+ sales (social proof), Etsy's algorithm favoring them, and lower ad costs.
✅ Better approach:
Study best sellers for patterns, not products. What pain points do reviews mention? What price psychology are they using? What photos get the most engagement?
❌ Mistake #2: Ignoring Your Production Capacity
Why it fails:
A best-selling product that takes you 4 hours to make isn't scalable.
✅ Better approach:
Calculate your hourly rate: (Price - Fees - Materials) ÷ Hours to Produce = Hourly Rate. If below your minimum acceptable income, don't pursue it.
❌ Mistake #3: Chasing Last Month's Trend
Why it fails:
By the time a product shows up as a "best seller," early adopters have already cashed in. You're entering peak competition.
✅ Better approach:
Use best seller data to identify *categories* that are growing, then find underserved sub-niches within those categories.
❌ Mistake #4: Forgetting Etsy's Algorithm Favors Established Shops
Why it fails:
A product might be a best seller *because the shop has 50K sales* not because the product is inherently superior.
✅ Better approach:
Filter for "New Shops" (<500 total sales) that are becoming best sellers. Those products have proven market fit WITHOUT an established shop advantage.
How InsightAgent Calculates "Best Sellers"
We don't guess. We calculate.
Our Methodology
Data sources:
- Review velocity: Shops with 4.9+ star average and accelerating review counts
- Favoriting patterns: Products added to thousands of Etsy favorites (buying intent signal)
- Price × review math: (Average price) × (reviews per month) × (conversion multiplier)
- Historical benchmarking: Compare to similar shops' verified sales (from sellers who share data)
Formula:
Estimated Monthly Revenue = (Reviews Last 30 Days × 15.7) × Average Product Price × 0.89
Where:
- • 15.7 = Etsy's average orders-per-review ratio (buyers leave reviews 6.4% of the time)
- • 0.89 = Confidence adjustment factor (accounts for estimation error)
Accuracy: For shops with 100+ reviews, our estimates are within ±18% of actual revenue (validated against 347 sellers who shared real data).
What "Best Seller" Means
We define best sellers across three dimensions:
1. Absolute Revenue Leaders
Highest total monthly revenue
2. Fast Growing Shops
Highest month-over-month growth rate
3. Profit Efficiency
Best revenue-per-listing ratio (indicates product-market fit)
You can filter by any dimension depending on your goal.
Frequently Asked Questions
Essential plan ($19/month): 25 analyses + historical tracking
Pro plan ($49/month): 100 analyses + competitor alerts
Empire plan ($99/month): Unlimited analyses + API access + trend forecasting
All plans include access to our connected tools (Keyword Research, Shop Analyzer, Review Analysis).
• 0-25 (Green): Low competition, realistic for new shops
• 26-60 (Yellow): Moderate competition, need differentiation
• 61-100 (Red): High competition, only enter with unique advantage
Factors in the score: Total active listings, Top 10 shops' combined sales, Number of new entrants (shops <1 year old in top 50), Price distribution (are prices commoditized?)
Better approach: Use best seller insights to identify demand, then create your own handmade version or unique design variation.
• Study winning attributes (materials, style, price point)
• Identify gaps (common complaints in reviews)
• Add your unique POV (your style, improved features, different positioning)
Example: Don't sell "custom pet portraits" like everyone else. Sell "custom pet portraits in the style of famous artists" or "custom pet portraits as fantasy characters" or "custom pet portraits with their favorite toy."
• January-August: $2K-$5K/month
• September-October: $12K-$45K/month (early holiday shoppers)
• November: $67K-$180K/month (peak season)
• December: $23K-$67K/month (last-minute gifters)
Strategy: Use "Seasonal Trends" filter to identify products with predictable spikes. Launch 60-75 days before peak season to build reviews and ranking before competition arrives.
1. Enter keyword (e.g., "minimalist wedding invitations")
2. See best sellers specifically for that search term
3. Analyze what attributes top-ranking listings share
4. Validate with sales data to ensure keyword converts
This prevents wasting time optimizing for keywords that don't actually lead to sales.
Start Discovering Your Next Best-Selling Product Today
Stop guessing what might sell. Start with data on what's already selling. Find products generating real revenue, identify growing shops, discover market gaps, and launch with confidence.
Related Tools
Etsy Shop Analyzer
Deep-dive analysis of any competitor shop with revenue estimates and insights
Keyword Research Tool
Find high-volume, low-competition keywords to optimize your listings
Niche Research
Discover profitable underserved sub-niches before your competitors
Review Analysis
Extract buyer insights from competitor reviews to improve your products
Etsy Trends
Real-time trending products updated twice daily to catch opportunities early
Why Trust InsightAgent's Best Seller Data?
Data accuracy
±18% of actual revenue for shops with 100+ reviews (validated against 347 real seller dashboards)
Update frequency
Twice daily (most competitors update weekly or monthly)
Transparency
We show you exactly how we calculate estimates (no black-box algorithms)
Track record
Trusted by 200,000+ Etsy sellers since 2023
Last updated: February 2026 • No conflicts of interest: We don't sell on Etsy or favor specific shops/products