Best Etsy Analytics Tools:Compare 7 Top Options Side-by-Side

**Short answer**: If you only sell 1-2 evergreen products and don't care about growing, Etsy Stats alone works. For everyone else, you need a research tool. **Why Etsy Stats isn't enough**: - Shows PAST performance (views, sales), not FUTURE opportunities - Zero competitive intelligence (can't see what competitors sell or how they rank) - No keyword research (you're guessing which tags to use) - No trend detection (you have no idea what's selling on Etsy beyond your shop) **What paid tools add**: - **Product research** — Discover what's selling BEFORE you create it - **Keyword research** — Find low-competition tags that actually rank - **Trend detection** — Spot emerging niches while competition is low - **Competitor analysis** — See what successful shops are doing **Bottom line**: Etsy Stats tracks your shop. Research tools find your NEXT profitable product. You need both.

**Google Trends data** (used by eRank, Marmalead, Sale Samurai): - Shows what people **searched on Google** (not what they bought on Etsy) - **1-2 month delay** from actual Etsy activity - Example: "Cottage core aesthetic" peaks on Google in March. By March, Etsy already has 15,000 listings (too late). **Real-time Etsy sales data** (used by InsightAgent, Alura, EverBee): - Shows what **actually sold on Etsy** in the past 7 days - **Twice-daily updates** (or real-time as you browse) - Example: InsightAgent detects "cottage core aesthetic" selling in January (500 listings). You create products in January, rank easily, profit before March saturation. **Why this matters**: - For **evergreen products** (handmade jewelry, vintage items), timing doesn't matter much → Google data is fine - For **trend-based products** (digital downloads, POD, seasonal), early detection = profit → Real-time Etsy data is essential **The 2-3 month advantage is the difference between**: - Creating products for an emerging trend (low competition, high profit) - Creating products for a saturated trend (compete on price, struggle to rank)

**You can (and often should) use multiple tools.** Different tools excel at different things. **Ideal combinations**: **Budget Combo (Free)**: - **eRank Free** — Keyword research and SEO audits - **Etsy Stats** — Your shop performance tracking - **Total cost**: $0/month **Starter Combo ($9/month)**: - **InsightAgent Essential** ($9) — Trends and keyword research - **Etsy Stats** (free) — Shop tracking - **Total cost**: $9/month **Power Combo ($29-35/month)**: - **InsightAgent Empire** ($29) — Trends, AI optimization, keyword research - **Alura** ($19.99) — Chrome extension for quick competitor stalking - **Etsy Stats** (free) — Shop tracking - **Total cost**: $49/month (overkill for most sellers) OR: - **InsightAgent Empire** ($29) + **eRank Free** (free) + **Etsy Stats** (free) - **Total cost**: $29/month (best value for serious sellers) **Don't combine**: - eRank + Marmalead (both use same Google data—redundant) - Alura + EverBee (both are Chrome extensions with similar features—pick one)

**InsightAgent** is the ONLY tool with a "Beginner-Friendly" filter that automatically shows you trends with under 2,500 competing listings. **Why this matters**: - Ranking on Etsy with a new shop is nearly impossible in niches with 50,000+ listings - Low-competition niches (500-2,500 listings) give new sellers a fighting chance - Other tools show you ALL trends (high and low competition mixed together)—you have to manually filter through thousands of keywords **How to find low-competition niches in other tools**: - **eRank, Marmalead, Sale Samurai**: Search for keywords, manually check competition count, discard anything over 5,000 listings (tedious) - **Alura, EverBee**: Browse products, check listing counts manually (very time-consuming) **Bottom line**: If you're a beginner struggling with competition, InsightAgent's Beginner-Friendly filter is worth the $9/month alone.

**It depends on your workflow.** **Chrome extension pros (Alura, EverBee)**: - Instant insights while browsing Etsy (no tab-switching) - Convenient for competitive research (see sales estimates on competitor listings immediately) - Feels natural if you already spend time browsing Etsy **Chrome extension cons**: - Limited to Chrome browser only (no Firefox, Safari, mobile) - Requires manual browsing (you have to find products yourself) - Not great for strategic planning (better for tactical "what's this shop doing?" research) **Web app pros (InsightAgent, eRank, Marmalead, Sale Samurai)**: - Works in any browser (Chrome, Firefox, Safari, mobile) - Better for strategic research (Trends Explorer, keyword databases, filtering) - Searchable databases (don't have to manually browse to find trends) **Web app cons**: - Requires switching between Etsy and the research tool - Less convenient for quick competitor checks **Who should prioritize Chrome extensions**: - Sellers who manually browse Etsy daily - Competitive researchers who want instant shop insights - Sellers comfortable with tactical browsing (not strategic planning) **Who should stick with web apps**: - Sellers who want strategic trend planning - Non-Chrome users - Sellers who prefer searchable databases over manual browsing **Best of both worlds**: Use **InsightAgent** (web app for strategic research) + **eRank Free** (web app for SEO audits). If you have budget, add **Alura** ($19.99) for quick competitive stalking.

**Realistic timeline**: **Week 1-2**: Learning curve - Watch tutorials, explore features - Run your first trend searches - Analyze 5-10 potential product ideas - **No sales yet** (still learning) **Week 3-4**: First products launched - Create 3-5 products based on tool insights - Optimize listings with keyword research - Publish to Etsy - **First sales may start** (if you picked good trends) **Month 2-3**: Momentum builds - Refine based on what sold (and what didn't) - Launch 5-10 more products - Optimize existing listings - **Consistent sales** (if you're following data, not guessing) **Month 4-6**: ROI positive - Tool has paid for itself multiple times over - You've built a product catalog based on real data - You know which niches work for you - **Tool becomes essential** (wouldn't run shop without it) **Factors that speed up ROI**: - Choosing trends with confirmed sales data (not just search volume) - Creating products quickly (digital products and POD have fastest turnaround) - Using beginner-friendly filters (avoid high-competition niches) - Optimizing listings with AI tools (InsightAgent's Magic Listing saves time) **Bottom line**: If you actively use the tool and follow the data, expect positive ROI within 2-3 months.

**No.** No tool guarantees sales. Here's why: **What analytics tools DO**: - Show you what's selling (demand exists) - Identify low-competition niches (easier to rank) - Optimize your listings (better SEO) - Track competitors (learn from success) **What analytics tools DON'T control**: - Your product quality (bad designs don't sell, even in good niches) - Your pricing (overpriced products don't sell) - Your execution speed (slow to launch = missed trends) - Your listing photos (ugly thumbnails don't convert) - Your shop policies and customer service (bad reviews kill sales) **The tool finds the opportunity. YOU execute.** **Example**: - **InsightAgent** tells you "personalized teacher mugs" is trending with low competition (500 listings, 200 sales in 7 days) - You create a poorly-designed mug with a blurry photo and price it at $40 (competitors are $20-25) - **Result**: No sales (the data was right, your execution was wrong) **VS**: - **InsightAgent** tells you "personalized teacher mugs" is trending - You create a well-designed mug, take professional photos, price competitively at $22, use optimized keywords from the tool - **Result**: Sales (you used the data AND executed well) **Bottom line**: Tools show you WHERE to fish (demand + low competition). YOU still have to catch the fish (quality + pricing + execution).

**Real-time trends are LESS critical for handmade sellers, but still useful.** **Why real-time matters less for handmade**: - Handmade products aren't typically trend-chasing (you can't pivot to "cottage core" in 3 days if you make pottery) - Production time is slow (weeks to months), so early trend detection doesn't help if you can't create fast enough - Handmade buyers value craftsmanship over trendiness (evergreen appeal matters more) **Where real-time trends STILL help handmade sellers**: - **Seasonal planning**: Spot Christmas, Mother's Day, wedding season trends 2-3 months early to plan production - **Color/style insights**: See which color palettes are trending (apply to your existing handmade products) - **Keyword optimization**: Even if your product is evergreen, trending keywords help you rank **Better tools for handmade sellers**: - **Marmalead** ($19/month) — Deep keyword research, good for evergreen optimization - **eRank Pro** ($5.99/month) — Budget-friendly SEO and keyword tools - **InsightAgent** ($9-29/month) — Use for seasonal trend planning and keyword optimization (not rapid product pivoting) **If you make custom/handmade items with long production times**: - Focus on **evergreen keywords** (not trending product ideas) - Use trend tools for **seasonal planning** (start Christmas production in August based on trend forecasts) - Optimize existing listings with **keyword research** (better SEO = more visibility) **Bottom line**: Real-time trends aren't essential for slow handmade production, but keyword optimization and seasonal planning still help. Google-based tools (eRank, Marmalead) work fine for handmade.

**Yes—most tools support multiple marketplaces.** **InsightAgent**: - Supported regions: US 🇺🇸, UK 🇬🇧, Canada 🇨🇦, Australia 🇦🇺, Germany 🇩🇪 - Keyword research and trends specific to each marketplace - Switch regions in settings **eRank**: - Primarily US-focused - Some UK data available - Limited international support **Marmalead**: - US and UK supported - Canada, Australia limited **Alura**: - Works across all Etsy marketplaces (extension pulls data from whichever Etsy site you browse) **Sale Samurai**: - Primarily US - Limited international **EverBee**: - Works across all Etsy marketplaces (extension-based) **Best for international sellers**: - **InsightAgent** (explicit support for UK, Canada, Australia, Germany) - **Alura** or **EverBee** (Chrome extensions work on any Etsy site) **Avoid for international**: - **eRank** or **Sale Samurai** (very US-centric)

**All major Etsy analytics tools allow monthly cancellation.** No long-term contracts required. **Cancellation policies**: **InsightAgent**: - Monthly plans cancel anytime (no penalty) - Access until end of current billing period - Free trial credits don't require payment method **eRank**: - Monthly Pro plan cancels anytime - Revert to free plan if you cancel (don't lose access entirely) **Marmalead**: - Monthly plan cancels anytime - Annual plan non-refundable (pay upfront for discount, but locked in for year) **Alura**: - Monthly plan cancels anytime - Annual plan non-refundable **Sale Samurai**: - Monthly plan cancels anytime - Annual plan non-refundable **EverBee**: - Monthly plan cancels anytime - Annual plan non-refundable **Best practices**: - Start with **monthly plans** to test (even if annual is cheaper) - Only commit to **annual plans** after 2-3 months of proven ROI - Use **free trials** before paying anything (InsightAgent offers 15 credits free) **Bottom line**: You can cancel anytime with monthly plans. Annual plans save money but lock you in—only buy annual after you're confident the tool works for you.

**Manual low-competition search**: - Search for a keyword in eRank, Marmalead, Sale Samurai, or Etsy directly - Look at competition count (number of listings) - Manually decide if it's low enough (under 2,500? 5,000? 10,000?) - Repeat for every single keyword (hundreds of searches) - **Time-consuming and tedious** **InsightAgent's Beginner-Friendly filter**: - One click shows ONLY trends under 2,500 listings - Automatically filters out high-competition niches - Every result is beginner-friendly (you don't have to check manually) - **Saves hours of manual filtering** **Example workflow comparison**: **Manual (eRank)**: 1. Search "teacher gift" 2. See 50,000 results (too competitive) 3. Search "kindergarten teacher mug" 4. See 8,000 results (still too competitive) 5. Search "preschool teacher tote bag" 6. See 1,200 results (good!) 7. Repeat 50+ times to find 5-10 low-competition keywords 8. **Time spent**: 2-3 hours **InsightAgent Beginner-Friendly Filter**: 1. Enable Beginner-Friendly filter 2. Browse curated list of 100+ low-competition trends (all under 2,500 listings) 3. Pick 5-10 that match your skills 4. **Time spent**: 15-30 minutes **Why this matters**: - Beginners don't know which competition level is "low enough" (is 5,000 listings too much? What about 10,000?) - Manual searching is discouraging (most keywords have 20K-50K listings—feels hopeless) - Beginner-Friendly filter only shows you niches where you CAN rank (removes decision paralysis) **Bottom line**: Manual searching works, but it's slow and frustrating. InsightAgent's filter automates the tedious part and only shows you winnable niches.

**It depends on what's limiting your growth.** **Stick with eRank Free if**: - You sell **evergreen handmade/vintage** products (not trend-based) - You already know what products to create (just need SEO help) - Your budget is $0 (can't afford $9-19/month yet) - Your sales are growing steadily with eRank alone **Upgrade to InsightAgent if**: - You're **struggling to find profitable products** (eRank shows keywords, but doesn't tell you what to CREATE) - You sell **digital products or print-on-demand** (need real-time trend detection) - You're **overwhelmed by competition** (Beginner-Friendly filter helps) - You waste hours on keyword research (AI optimization saves time) - You want **personalized trend recommendations** (Recommended for Me) **Upgrade to eRank Pro ($5.99) if**: - You love eRank's interface but want more features - You need rank tracking and deeper keyword data - You're on a tight budget (cheapest paid upgrade) **The key question**: "Am I struggling to find WHAT to sell, or struggling to OPTIMIZE what I already sell?" - **Finding what to sell** = Need trend detection → **InsightAgent** - **Optimizing existing products** = Need better SEO → **eRank Pro** or stick with **eRank Free** **Bottom line**: eRank Free is great for SEO. If you need product research and trend detection, upgrade to InsightAgent. If you just need better keyword depth, upgrade to eRank Pro.