See Exactly What Any Etsy Store Is Selling—and What's Working
Paste a shop URL. Get estimated monthly sales, revenue trends, top-performing listings, and keyword rankings for any public Etsy store—in seconds, free to start.
🔍What is an Etsy Store Analyzer?
What You Can See With an Etsy Store Analyzer
An Etsy store analyzer surfaces data Etsy doesn't show publicly in a usable format. Here's what Insight Agent's store analysis covers:
Estimated Monthly Sales & Revenue
See how many orders a store is estimated to fulfill each month and what that translates to in gross merchandise value. This is calculated from review velocity, listing activity, and pricing across the store's catalog—not just one listing.
Top Listings by Estimated Orders
Every store has a few listings that carry most of the revenue. The analyzer ranks a store's listings by estimated order volume so you can see exactly which products are driving their growth—and reverse-engineer what makes them work.
Keyword Rankings & Search Traffic
Which search terms are bringing buyers to this store? The analyzer surfaces the top keywords each store ranks for, including estimated monthly search volume. This is where you find the traffic arbitrage opportunities your competitors haven't noticed yet.
Pricing Distribution
See how a store prices its catalog: min, max, median, and where most listings cluster. This tells you whether a store is competing on price, commanding premium positioning, or has a mixed strategy—and where you might price more effectively.
Listing Activity Patterns
How often does a store add new listings? Active listing cadence correlates with Etsy search ranking freshness—stores that list consistently rank better. This data shows you their publishing rhythm so you can outpace it.
Review Trends
Review velocity (new reviews over time) is a strong proxy for sales momentum. A store with accelerating review velocity is growing. The analyzer tracks this over 30, 90, and 365-day windows.
How to Analyze an Etsy Store (Step by Step)
Enter the Store Name or URL
Paste any public Etsy store URL—or just type the shop name. No account access or permission needed.
Review the Performance Overview
The report loads in seconds. Start with estimated monthly sales, revenue range, total active listings, and review velocity.
Identify Top Listings
Sort the listing breakdown by estimated orders. The top 5–10 listings show what's actually selling—not just what's listed.
Tip: Note the titles, tags, prices, and photo styles of the winners to reverse-engineer what works.
Extract Their Keyword Strategy
See which search terms this store ranks for. Find high-volume, lower-competition terms worth targeting in your own listings.
Compare Against Your Store
Run the same analysis on your own store. Where is your revenue concentrated? The gap between your data and competitors shows where to focus.
Tip: Analyze 3–5 stores in your niche before drawing conclusions—look for patterns that appear across multiple top performers.
Who Uses an Etsy Store Analyzer?
New Etsy Sellers Validating a Niche
Before you invest in inventory, photos, or print-on-demand designs, analyze the top-performing stores in your target niche. If the top 3 stores in that category are pulling 200+ estimated orders per month, the demand is real. If they're all under 20, reconsider the niche.
Established Sellers Diagnosing a Growth Plateau
If your store's growth has stalled, analyzing competitors who've continued growing shows you what changed. Are they publishing more listings? Targeting different keywords? Offering a price point you're missing? The data makes the answer visible.
Print-on-Demand Sellers Reverse-Engineering Winning Designs
Top POD stores often have a few breakout listings that generate disproportionate sales. Analyzing their top listings by order volume tells you which design categories and niches are working right now—not 6 months ago.
Etsy Consultants & Agency Teams
If you advise Etsy sellers, store analysis gives you an objective starting point. Instead of relying on what a client tells you about their competition, you can pull the actual data and build your recommendations on evidence.
Etsy Store Analyzer vs. Etsy Stats
See exactly what you get with Insight Agent versus the default Etsy dashboard.
| Feature | Etsy Stats (Built-In) | Insight Agent |
|---|---|---|
| Analyze your own store | ✓ | ✓ |
| Analyze competitor stores | ✗ | ✓ |
| Keyword search volume data | ✗ | ✓ |
| Estimated sales for competitors | ✗ | ✓ |
| Revenue trend windows (30/90/365d) | Limited | ✓ |
| Top listing breakdown by orders | ✗ | ✓ |
| Pricing distribution analysis | ✗ | ✓ |
| Listing activity patterns | ✗ | ✓ |
| Free to use | ✓ | ✓ (free tier) |
What Makes a Good Etsy Store Analyzer
Accuracy of Sales Estimates
Estimates triangulate review velocity, listing signals, and pricing for reliable ranges rather than false precision.
Freshness of Data
Etsy moves fast. Insight Agent refreshes store data daily so you're working with current signals, not stale snapshots.
Depth Beyond the Summary
The real value is listing-level breakdowns, keyword rankings, and trend windows—not just a single number.
Keyword Integration
See not just what a store sells, but which search terms drive their traffic—then target the same buyers with better listings.
Common Mistakes to Avoid
❌Don't Do This
- •Copy a competitor's listing titles or exact keywords verbatim—adapt, don't plagiarize
- •Base decisions on a single store's data; look for patterns across multiple top performers
- •Assume high review count = high current sales; velocity matters more than total count
- •Ignore listing activity patterns—consistent publishing frequency is a real ranking factor
✅Do This Instead
- •Analyze 5–10 stores in your niche before making product or pricing decisions
- •Look at trend windows (30/90/365d) to distinguish growing stores from declining ones
- •Focus on what top listings have in common: price range, title keywords, photo style
- •Run analysis on your own store first to establish your baseline
Frequently Asked Questions
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All store analysis data is derived from publicly available Etsy signals and third-party estimation models. Sales and revenue figures are estimates, not exact figures reported by Etsy or individual sellers. Insight Agent is not affiliated with or endorsed by Etsy, Inc.
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